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Undergraduate

Business and Marketing Management BA (Hons)

University of Gloucestershire

What is Business and Marketing Management BA (Hons)?

This course is for the corporate go getters, the movers and shakers, the soon-to-be titans of industry. Marketing doesn’t happen without the input of the senior managers in an organisation. You will need to speak their language and understand their needs as much as the consumers. You will have the opportunity to develop the skills to give you maximum flexibility to stand in both worlds, creativity and strategy.

Wherever your business ambitions lie, the course provides the opportunity to solve the problems faced by companies. Very often the solution is not just marketing, but requires a universal approach. Understanding the internal politics and motivations of modern organisations, as well as the what drives consumers to buy into your brand, can mean the difference between success and failure.

The course is underpinned by a deep understanding of professional practice and academic concepts.

You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. Many modules have assignments based on live briefs from national and international brands including Warner Bros, BMW and British Heart Foundation.

Outside of the classroom, you have opportunities to be involved in student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprises (SMEs).

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

Study style

You’ll learn through lectures, seminars, group work, reflective practice, business simulations, problem-solving challenges and presenting. In your first year you’ll gain solid grounding in all aspects of business and marketing including customer behaviour, understanding organisations and the global business environment. You’ll then specialise in business, marketing, or both with subjects such as new business enterprise and e-interactivity and social media, depending on your career aspirations.

Leading international brands and business figures will deliver lectures and give real insight into how to succeed in business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. You’ll analyse real-world case studies, take part in work simulations and pitch your ideas to business experts. In your final year you’ll take part in an exciting business or marketing challenge with an international or UK brand.

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Entry requirements

    • 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

      If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.

    • English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.

Course modules

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Fees and costs

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Sep 2024 Oxstalls, Gloucester NN2N £9,250 £16,600
Sep 2025 Oxstalls, Gloucester NN2N TBC TBC

Ready to apply?

Possible careers

Graduates from this course can go on to work as:

  • Project Manager
  • Management Consultant
  • Operational Researcher
  • Marketing Manager
  • Sales Manager
  • Global Organisation Manager.

Industry links

We can provide you access to expert mentors, work experience and networking opportunities through our Growth Hub – which brings together leading business services in Gloucestershire.

Extra-curricular Skills to give you an edge

In addition to your professional experience you’ll have a personal tutor to help you identify extra-curricular opportunities to gain wider life skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only do you graduate with a business and marketing management degree, exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall.

Be a part of our community

We’re a thriving and dynamic place to study. Providing undergraduate, postgraduate and research degrees from our beautiful Park Campus in Cheltenham our goal is to produce graduates who are ready and prepared for their careers. It’s a philosophy that sets us apart and drives excellence in everything we do.

ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

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Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

Trips and experiences

We encourage our students to take on placements so not only do you graduate with a business and marketing management degree, exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall.

We call this Your Future Plan. It’s why our graduates are in demand. It’s what makes studying at University of Gloucestershire special.

Placements

As part of your course you can gain valuable experience on an optional placement year.

  • Duration – 12 months, full-time (minimum 35 hours a week)
  • Location – popular destinations include the UK, USA, China and Europe
  • Visa – you may need a visa if you’re on placement abroad
  • Finance – your tuition fee is reduced for your placement year – and you can still apply for a maintenance loan and get money advice
  • Placement support – we’ll help you find a great placement and get the most out of the experience

“One of the great things about teaching international business is that it brings me into contact with students from all over the world."

“I love foreign cultures and languages, so this really is my ideal job. One of the highlights of my career has actually been living in Guangzhou in southern China for a year and teaching at the Guangdong University of Foreign Studies. I also worked with senior academics from six countries to advise the Moldovan government on the modernisation of their Higher Education sector.”

Colin Simpson, Senior Lecturer

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