Skip to content

Business and Marketing Management

BA (Hons)

Apply to start in:

Clearing is open

Clearing places: Available

Get in touch for more information about applying for this course through Clearing. Call us on 03330 432 414 to check your qualifications and see if we can offer you a place.

What is Business and Marketing Management BA (Hons)?

You’ll learn to motivate people in the workplace and how to influence customers to purchase products and services.

You’ll have access to real-world business experiences and challenges with work placement opportunities to give you confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros, BMW and British Heart Foundation. You’ll shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus.

Focus your degree on business or marketing, or both. If you choose business, you’ll learn about managing people, projects and resources, finance and HR. If you choose marketing, you’ll learn how to connect brands and customers.

Take our business profile quiz to discover your business profile!

Study style

You’ll learn through lectures, seminars, group work, reflective practice, business simulations, problem-solving challenges and presenting. In your first year you’ll gain solid grounding in all aspects of business and marketing including customer behaviour, understanding organisations and the global business environment. You’ll then specialise in business, marketing, or both with subjects such as new business enterprise and e-interactivity and social media, depending on your career aspirations.

Leading international brands and business figures will deliver lectures and give real insight into how to succeed in business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. You’ll analyse real-world case studies, take part in work simulations and pitch your ideas to business experts. In your final year you’ll take part in an exciting business or marketing challenge with an international or UK brand.

Get Business and Marketing Management BA (Hons) course updates and hear more about studying with us.

Entry requirements

Clearing 2021

We may be able to offer you a place on this course, even if you don’t meet the entry requirements specified in the boxes below. Call us on 03330 432 414 to find out more and discuss your options.

    • 112 tariff points (calculate your points at

      Your points must include at least 2 A Levels, BTEC or equivalent qualifications, for example:
      BBC at A levels, DMM at BTEC or use a combination of qualifications to achieve the required tariff.

      If your course has a fast-track option that you’re applying to, you’ll also need to pass an entry interview.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants though the entry requirements still apply.

      Some courses require several years of working experiences in the relevant industry.

    • English and Maths Grade 4/C in GCSE (or equivalent) are normally required.

Course modules


Fees and costs

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Sep 2021 Oxstalls, Gloucester NN2N £9,250 £14,700
Sep 2022 Oxstalls, Gloucester NN2N TBC TBC
Sep 2023 Oxstalls, Gloucester NN2N TBC TBC

Possible careers

Graduates from this course can go on to work as:

  • Project Manager
  • Management Consultant
  • Operational Researcher
  • Marketing Manager
  • Sales Manager
  • Global Organisation Manager.

Industry links

We can provide you access to expert mentors, work experience and networking opportunities through our Growth Hub – which brings together leading business services in Gloucestershire.

Extra-curricular Skills to give you an edge

In addition to your professional experience you’ll have a personal tutor to help you identify extra-curricular opportunities to gain wider life skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only do you graduate with a business and marketing management degree, exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall.

A young lady standing in front of a smartboard with a presentation on it

Be a part of our community

We’re a thriving and dynamic place to study. Providing undergraduate, postgraduate and research degrees from our beautiful Park Campus in Cheltenham our goal is to produce graduates who are ready and prepared for their careers. It’s a philosophy that sets us apart and drives excellence in everything we do.

Group of students gathered around a laptop

ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

The Business School at Oxstalls campus
Trophy Icon

Business, Management and Marketing - Feedback - Guardian University Guide 2021

Our Business, Management and Marketing Courses rank in the UK top 15 for feedback, according to the Guardian University Guide 2021.

Trophy Icon

Business, Management and Marketing - Value Added - Guardian University Guide 2021

Our courses in Business, Management and Marketing rank in the UK top 25% for value added, according to the Guardian University Guide 2021.

Trips and experiences

We encourage our students to take on placements so not only do you graduate with a business and marketing management degree, exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall.

We call this Your Future Plan. It’s why our graduates are in demand. It’s what makes studying at University of Gloucestershire special.


As part of your course you can gain valuable experience on an optional placement year.

  • Duration – 12 months, full-time (minimum 35 hours a week)
  • Location – popular destinations include the UK, USA, China and Europe
  • Visa – you may need a visa if you’re on placement abroad
  • Finance – your tuition fee is reduced for your placement year – and you can still apply for a maintenance loan and get money advice
  • Placement support – we’ll help you find a great placement and get the most out of the experience

“One of the great things about teaching international business is that it brings me into contact with students from all over the world."

“I love foreign cultures and languages, so this really is my ideal job. One of the highlights of my career has actually been living in Guangzhou in southern China for a year and teaching at the Guangdong University of Foreign Studies. I also worked with senior academics from six countries to advise the Moldovan government on the modernisation of their Higher Education sector.”

Colin Simpson, Senior Lecturer

Lecturer smiling

Keep Me Updated

Fill in the form below and we'll be in touch with Business and Marketing Management BA (Hons) updates, upcoming events and everything you need to know about university life.