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Undergraduate

Business and Marketing Management BA (Hons)

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What is Business and Marketing Management BA (Hons)?

You’ll learn to motivate people in the workplace and how to influence customers to purchase products and services.

You’ll have access to real-world business experiences and challenges with work placement opportunities to give you confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros, BMW and British Heart Foundation. You’ll shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus.

Focus your degree on business or marketing, or both. If you choose business, you’ll learn about managing people, projects and resources, finance and HR. If you choose marketing, you’ll learn how to connect brands and customers.

Take our business profile quiz to discover your business profile!

Study style

You’ll learn through lectures, seminars, group work, reflective practice, business simulations, problem-solving challenges and presenting. In your first year you’ll gain solid grounding in all aspects of business and marketing including customer behaviour, understanding organisations and the global business environment. You’ll then specialise in business, marketing, or both with subjects such as new business enterprise and e-interactivity and social media, depending on your career aspirations.

Leading international brands and business figures will deliver lectures and give real insight into how to succeed in business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. You’ll analyse real-world case studies, take part in work simulations and pitch your ideas to business experts. In your final year you’ll take part in an exciting business or marketing challenge with an international or UK brand.

Get Business and Marketing Management BA (Hons) course updates and hear more about studying with us.

Entry requirements

    • 112 UCAS tariff points, BBC at A levels, DMM at BTEC or a Merit in your T-Level..

      If you are using a combination of qualifications to achieve the required UCAS tariff points, they must either include at least 2 A levels, a BTEC or an equivalent qualification.

      If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.

    • English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. Also please note – some courses require several years of relevant work experience.

Course modules

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Fees and costs

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Sep 2022 Oxstalls, Gloucester NN2N £9,250 £15,000
Sep 2023 Oxstalls, Gloucester NN2N TBC TBC

Possible careers

Graduates from this course can go on to work as:

  • Project Manager
  • Management Consultant
  • Operational Researcher
  • Marketing Manager
  • Sales Manager
  • Global Organisation Manager.

Industry links

We can provide you access to expert mentors, work experience and networking opportunities through our Growth Hub – which brings together leading business services in Gloucestershire.

Extra-curricular Skills to give you an edge

In addition to your professional experience you’ll have a personal tutor to help you identify extra-curricular opportunities to gain wider life skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only do you graduate with a business and marketing management degree, exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall.

A young lady standing in front of a smartboard with a presentation on it

Be a part of our community

We’re a thriving and dynamic place to study. Providing undergraduate, postgraduate and research degrees from our beautiful Park Campus in Cheltenham our goal is to produce graduates who are ready and prepared for their careers. It’s a philosophy that sets us apart and drives excellence in everything we do.

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ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

The Business School at Oxstalls campus

Trips and experiences

We encourage our students to take on placements so not only do you graduate with a business and marketing management degree, exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall.

We call this Your Future Plan. It’s why our graduates are in demand. It’s what makes studying at University of Gloucestershire special.

Placements

As part of your course you can gain valuable experience on an optional placement year.

  • Duration – 12 months, full-time (minimum 35 hours a week)
  • Location – popular destinations include the UK, USA, China and Europe
  • Visa – you may need a visa if you’re on placement abroad
  • Finance – your tuition fee is reduced for your placement year – and you can still apply for a maintenance loan and get money advice
  • Placement support – we’ll help you find a great placement and get the most out of the experience

“One of the great things about teaching international business is that it brings me into contact with students from all over the world."

“I love foreign cultures and languages, so this really is my ideal job. One of the highlights of my career has actually been living in Guangzhou in southern China for a year and teaching at the Guangdong University of Foreign Studies. I also worked with senior academics from six countries to advise the Moldovan government on the modernisation of their Higher Education sector.”

Colin Simpson, Senior Lecturer

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