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Digital Media

BA (Hons)

What is Digital Media BA (Hons)?

Prepare to join the largest and fastest-growing media industry in the world, on a course that’s built on employability.

It’s designed in conjunction with experts at Google, our industry-facing curriculum means you’ll be learning and practising the skills you’ll need to succeed from day one – including pitching to major international clients such as HyperX and Unilever from your first semester onwards.

The course provides you with a core set of established, fundamental skills before building on that with emergent technologies and platforms to give you a competitive employment advantage.

Study style

Using proven industry concepts including Google’s ‘Design Sprint’ platform, you’ll begin with fast, agile developmental projects. You’ll work with live briefs from international clients that are designed to help you become an adaptable, innovative and creative problem-solver.

Then through a process of guided practice, experimentation and specialism through your second year, you’ll complete the course with a large self-directed project and industry placement.

You’ll be assessed by coursework throughout the course. Assessment briefs are written to provide flexibility, and allow you to take a number of different creative approaches. By the end of your second and third years, you’ll be invited to display your work in public-facing exhibitions, attended by industry professionals.

Get Digital Media BA (Hons) course updates and hear more about studying with us.

Entry requirements

    • Because we want to offer this course to creative students with talent and potential (and because we know that exam grades don’t always tell the whole story), we make offers following an interview instead of using tariff points.

      You will need to have, or be studying for, a NQF level 3 qualification – that’s A-level/BTEC/Welsh Baccalaureate or equivalent.

      Once you apply, we will invite you to interview so we can decide whether to make you an offer.

      Check out our Interview Guide to learn what to expect and help you prepare.

    • English and Maths Grade 4/C in GCSE (or equivalent) are normally required.

Fees and costs

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Sep 2020 Park, Cheltenham

Possible careers

Graduates from this course can go on to work as:

  • Digital Content Producer
  • Social Influencer
  • Web Designer
  • Social Media Manager
  • Virtual Reality Producer
  • Podcaster
  • Digital Marketing Manager
  • Traditional Broadcast roles
  • UX Designer.

Our graduates have gone onto high-profile organisations including the BBC, Al Jazeera, Jungle Creations, Digital NRG, Sanctus, Queens Park Rangers, Mulberry and Peugeot.

Industry links

Building on the broad range of established skills and experiences vital for success, you’ll also explore and practise a wide variety of emergent technologies and platforms. Developing within these future-facing experiences and ideas gives you a competitive advantage in industry.

Our annual guest speaker list includes YouTube entrepreneurs Yogscast, graduate and founder of Entirety Labs Ross Silcocks, and Nataly Rios from Transmedia pioneers Conducttr.

Alongside the core curriculum, you can also take advantage of our ‘DMx’ extra-curricular concept that provides ongoing access to real-world projects and industry links.

Key industry areas

In the first year, you will be introduced to key industry areas such as web and app design, video production, photography, graphic design, VR, 3D CGI and audio design, and you’ll be refining these with regular industry-facing Sprint projects.

Student using a virtual reality headset

Develop your experience

In your second year you’ll take these skills and experiences into collaborative projects, and you’ll be introduced to more emergent platforms such as immersive content, projection mapping, maker culture, and production for the ‘Internet-of-Things’. In your final year, you can specialise in your chosen area with close support from our award-winning tutors, all of whom continue to work in industry.

Students standing around filming equipment at dusk

Exceptional facilities

You’ll have the space to explore web technologies, moving images, app development and emergent tech. You’ll be introduced to VR, maker-culture, Internet-of-Things and smart-object projects with platforms including Oculus, GoPro, Insta VR, mobile technologies, Arduino, Teensy, Google Project Tango, embeddable sensors and interactive peripherals.

Students walking up the stairs that lead up to the first floor of the Media centre at Park campus

Trips and experiences

You’ll have options for field trips to a range of European cities for cross-platform content production, as well as events such as Transmediale in Berlin, Ars Electronica in Linz, The Lumen Prize, and our annual free visit to the London Design Festival.

"My vision for Digital Media is centred on grounding our students with the traditional skills of storytelling and image making"

“My background is in design and the visual arts, where I use emergent technologies alongside other forms of media to engage audiences and create participatory experiences and installations. My ongoing practice has seen me working in a wide range of settings, in the UK and internationally and one of my missions as an educator is to pass on this passion for creativity and communication to students.”

Stefhan Caddick, Academic Course Leader in Digital Media

stefhan caddick

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