You should hold at least a 2.2 Bachelors degree with honours.
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Our MSc in Marketing provides you with an in-depth knowledge of marketing from both an academic and practical perspective. The programme helps you develop the necessary problem-solving and decision-making skills to address contemporary marketing challenges successfully.
The MSc supports you in progressing your career, whether that is working in the marketing industry or applying marketing principles to your own business.
You’ll engage with businesses of all types and sizes and learn more about marketing in the commercial world. You’ll also explore a diverse the range of marketing practices, respond to commercial design briefs and engage directly with businesses. This allows you to investigate marketing communication, marketing research, international strategic marketing, digital-marketing and brand management issues as well as learning to understand customers and their needs.
We work closely with local businesses through the on-site Growth Hub, offering you plenty of opportunities to engage with businesses of all types and sizes. You can also participate in real-life consultancy projects to support a wide range of organisations with their marketing development through our student consultancy service: ‘Three Sixty’.
Based in our purpose-built Business School at Oxstalls Campus, Gloucester, we have a dedicated Consumer Behaviour Lab that you can use to carry out consumer, advertising and online data research. This space enables you to develop your practical learning, and skills, and understand diverse consumer behaviours and purchase decisions. Research performed in the lab can form part of your dissertation, be used in assignments, or help with your professional development.
The vocational focus of this course means it’s perfect if you’re looking to move into marketing or if you want to build upon existing marketing expertise.
Assessments involve you developing academic arguments as well as marketing writing, advertising design and marketing campaign development skills.
The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.
If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.
You should hold at least a 2.2 Bachelors degree with honours.
We will consider a comparable professional or postgraduate qualification
Relevant work experience will also be taken into consideration
EU and international students need IELTS 6.0 overall (no less than 5.5 in writing and in any other band) or equivalent.
Please read the entry requirements for your country – and contact our admissions team if you have questions.
Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).
Module information is not available for this programme.
You're viewing fees for the course option. Choose a different course option to see corresponding course fees.
Students usually support themselves through a postgraduate loan, private savings, family support or sponsorship from an employer. For advice and guidance on your funding options, contact the Money Advice team at [email protected] or call 01242 714535.
UoG graduates receive 15% off postgraduate tuition fees. Terms apply.
| Start date | Location | Course code |
Fee (UK) Total fee |
Fee (international) Total fee |
|---|---|---|---|---|
| Jan 2026 | Oxstalls, Gloucester | — | £11,175 | £17,950 |
| Sep 2025 | Oxstalls, Gloucester | — | £11,175 | £17,950 |
| Jan 2027 | Oxstalls, Gloucester | — | TBC | TBC |
| Sep 2026 | Oxstalls, Gloucester | — | TBC | TBC |
|
International students can benefit from a range of scholarships and bursaries across many undergraduate and postgraduate programmes. |
Find out more | |||
At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.
96% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply.
*Graduate Outcomes Survey published 2024 and based on 2021/22 leavers
Discover our promisesWhether you’re seeking a career in the industry or looking to start your own business, you’ll gain a critical understanding of marketing and develop the skills and knowledge to graduate career-ready.
Graduates have landed roles within market research, communications, brand and customer relationship management.
There are opportunities for graduates with a Charted Institute of Marketing (CIM) Professional Diploma, or equivalent, to enter this course at an advanced level. This means it is the perfect next step for those looking to further enhance their professional marketing qualifications.
With an emphasis on real-world projects, this course has a strong vocational focus. Students will be able to put your learning into practice, tackling real-life business challenges.
Gloucestershire Business School is a member of AACSB International – Association to Advance Collegiate Schools of Business.
Increase your pay potential, specialise in a subject you love, or pursue your passion and switch careers.
UoG alumni can benefit from a postgraduate scholarship discount of 15% off tuition fees.
Discover the benefits of studying a master’s degree.
Gain new skills and develop innovative projects using cutting-edge facilities, labs and suites. Work with expert lecturers and professionals from across the industry.
As part of your course you can gain valuable experience on an optional placement year.
“My main area of expertise has been within trade marketing and customer marketing within the multiple grocery and wholesale channel. I’ve also been involved in various consultancy projects for SMEs. More recently in the UK, I worked for a leading beverage company, in customer marketing and management roles before joining the University as a Lecturer in Marketing.”
Magdalena Gonzalez Triay, Lecturer in Marketing
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