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Postgraduate taught

Marketing MSc

What is Marketing?

Our MSc in Marketing provides you with an in-depth knowledge of marketing from both an academic and practical perspective. The programme helps you develop the necessary problem-solving and decision-making skills to address contemporary marketing challenges successfully.  

The MSc supports you in progressing your career, whether that is working in the marketing industry or applying marketing principles to your own business.  

You’ll engage with businesses of all types and sizes and learn more about marketing in the commercial world. You’ll also explore a diverse the range of marketing practices, respond to commercial design briefs and engage directly with businesses. This allows you to investigate marketing communication, marketing research, international strategic marketing, digital-marketing and brand management issues as well as learning to understand customers and their needs.

We work closely with local businesses through the on-site Growth Huboffering you plenty of opportunities to engage with businesses of all types and sizesYou can also participate in real-life consultancy projects to support a wide range of organisations with their marketing development through our student consultancy service: ‘Three Sixty’.  

Based in our new, purpose-built Business School at our Oxstalls Campus, Gloucester, we have a dedicated Consumer Behaviour Lab that you can use to carry out consumer, advertising and online data research. This space enables you to develop your practical learning, and skills, and understand diverse consumer behaviours and purchase decisions. Research performed in the lab can form part of your dissertation, be used in assignments, or help with your professional development. 

The vocational focus of this course means it’s perfect if you’re looking to move into marketing or if you want to build upon existing marketing expertise.

Study style

Assessments involve you developing academic arguments as well as marketing writing, advertising design and marketing campaign development skills.

The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.

If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.

Get Marketing MSc, PgCert, PgDip course updates and hear more about studying with us.

Entry requirements

    • You should hold at least a  2.2 Bachelors degree with honours.

    • We will consider a comparable professional or postgraduate qualification

    • Relevant work experience will also be taken into consideration

    • EU and international students need IELTS 6.0 overall (no less than 5.5 in writing and in any other band) or equivalent.

Course modules

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Fees and costs

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
Start date Location UCAS code Total Fee (UK) Total Fee (international)
Sep 2022 Oxstalls, Gloucester £9,425 £15,000
Sep 2023 Oxstalls, Gloucester TBC TBC

Possible careers

Graduates from this course can go on to work in:

  • market research
  • marketing management
  • marketing communications
  • brand management
  • customer relationship management.

Industry links

Our staff all have practical marketing expertise and with their knowledge, you’ll advance your critical understanding of marketing, its application and relationship with other key business operations and consumers.

Advanced entry point for CIM qualification-holders

There are opportunities for graduates with a Charted Institute of Marketing (CIM) Professional Diploma, or equivalent, to enter this course at an advanced level. This means it is the perfect next step for those looking to further enhance their professional marketing qualifications.

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Work on real industry projects

With an emphasis on real-world projects, this course has a strong vocational focus. Students will be able to put your learning into practice, tackling real-life business challenges.

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Association to Advance Collegiate Schools of Business

Gloucestershire Business School is a member of AACSB International – Association to Advance Collegiate Schools of Business.

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Placements

As part of your course you can gain valuable experience on an optional placement year.

  • Duration – 12 months, full-time (minimum 35 hours a week)
  • Location – popular destinations include the UK, USA, China and Europe
  • Visa – you may need a visa if you’re on placement abroad
  • Finance – your tuition fee is reduced for your placement year – and you can still apply for a maintenance loan and get money advice
  • Placement support – we’ll help you find a great placement and get the most out of the experience

"I have 12 years of industry experience"

“My main area of expertise has been within trade marketing and customer marketing within the multiple grocery and wholesale channel. I’ve also been involved in various consultancy projects for SMEs. More recently in the UK, I worked for a leading beverage company, in customer marketing and management roles before joining the University as a Lecturer in Marketing.”

Magdalena Gonzalez Triay, Lecturer in Marketing

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