Skip to content

Marketing (Consumer Behaviour Insights) BA (Hons)

What is Marketing (Consumer Behaviour Insights) BA (Hons)?

You’re more than just a demographic segment. You have challenges, goals, dreams and aspirations. And these inform the decisions you make every day.

Understanding what makes people tick, what motivates them, is the essence of consumer behaviour. It gives marketers the insight to solve the problems or challenges they face in creating new opportunities.

Our course is designed to channel your endless curiosity to into gaining a greater understanding of consumers. Which, is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds.

We provide you with the technology and expertise to work in our consumer behaviour lab, a purpose-built facility, to research what creates different attitudes and behaviours.

The course is underpinned by a deep understanding of professional practice and academic concepts.

You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, and Just Eat.

Outside of the classroom, you have opportunities to be involved in student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprises (SMEs).

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

Study style

In your first year, you will study Consumer Behaviour and Analysis, Marketing Principles, Marketing Communication, and Social Media Channels alongside other Business & Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.

Get Marketing (Consumer Behaviour Insights) BA (Hons) course updates and hear more about studying with us.

Entry requirements

    • 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

      If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.

    • English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.

Course modules


Fees and costs

Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Sep 2023 Oxstalls, Gloucester N512 £9,250 £15,450
Sep 2024 Oxstalls, Gloucester N512 TBC TBC

Ready to apply?

Possible careers

  • Marketing researcher
  • Account manager
  • Brand manager
  • Marketing and communications manager
  • Corporate communications or public relations executive.

Develop your knowledge

Opportunities to build your knowledge of marketing within modules or through the Marketing Society and 360, our Business School student-led consultancy firm

Industry experts

Skilled and experienced staff – taking in both industry practice and academic research

Gain insight about your audience

A dedicated Consumer Behaviour lab to gain insight into target audiences

ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

Trophy Icon

Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.


Student placements have included:

  • Mercedes-Benz
  • Jaguar Landover
  • Disney
  • Volvo Penta
  • Chase Distillery
  • Loreal
  • Kohler
  • Gymshark.

Keep Me Updated

Fill in the form below and we'll be in touch with Marketing (Consumer Behaviour Insights) BA (Hons) updates, upcoming events and everything you need to know about university life.