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Music Business

BA (Hons)

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What is Music Business BA (Hons)?

This is a contemporary music business degree that applies leading-edge technologies and ideas to help you develop a multi-skilled and entrepreneurial approach to new business, globally and locally.

You’ll learn how to run live music events, develop and represent artists, conduct sophisticated marketing and promotional campaigns, and launch new music products and services. You’ll gain specialist knowledge in music law and copyright, arts management, emergent technologies, applied business practice and enterprise, as well as leading on projects that will make a difference to people’s lives in commercial, civic and social contexts.

With the keys to our Media Centre, you’ll have access to modern studios, rehearsal spaces, media suites and broadcast theatres. You’ll also work closely with your fellow media, tech and arts students, managing collaborative and large-scale projects such as BBC Introducing sessions.

Study style

You’ll benefit from a mixture of practical sessions, lectures, group work and work placements – with coursework as 96% of your assessments.

You also have the choice of whether to pursue a three-year degree with short work placement opportunities embedded, or to opt for four years and add a full year’s work placement between your second and final years of study.

Get Music Business BA (Hons) course updates and hear more about studying with us.

Entry requirements

    • Because we want to offer this course to creative students with talent and potential (and because we know that exam grades don’t always tell the whole story), we make offers following an interview instead of using tariff points.

      You will need to have, or be studying for, a NQF level 3 qualification – that’s A-level/BTEC/Welsh Baccalaureate or equivalent.

      Once you apply, we will invite you to interview so we can decide whether to make you an offer.

      Check out our Interview Guide to learn what to expect and help you prepare.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants though the entry requirements still apply.

      Some courses require several years of working experiences in the relevant industry.

    • English and Maths Grade 4/C in GCSE (or equivalent) are normally required.

Course modules


Fees and costs

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
Start date Location UCAS code Fee (UK)
per year
Fee (international)
per year
Sep 2021 Park, Cheltenham N292 £9,250 £14,700
Sep 2022 Park, Cheltenham N292

Possible careers

Graduates from this course can go on to work as:

  • Artist Manager
  • Marketing Specialist
  • New Music Business Entrepreneur
  • Events and Tour Manager
  • Artist Development Manager
  • Digital Content Manager
  • Roles within major record labels and publishers and across the UK’s world-beating independent sector.

Industry links

Our lecturers use their extensive professional networks and experiences to bring you the very latest in current practice. They’ve worked at the BBC, Sony, Universal Music and Hospital Records, and maintain good working relationships within the sector. Throughout your degree, they’ll support you to develop the management skills needed to work in the fast-moving and varied music industry.

Collaborate with professionals

Work with producers and artists and use our leading-edge technologies to develop a broad range of skills ready for a career in music business.

Student band recording in a studio

Learn in industry-standard facilities

Housed in our fully-equipped Media Centre you’ll have access to production and design labs, recording and edit-rooms, broadcast and screening theatres.

Student on Creative Music Practice course checking sound levels for singer in booth
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Music - Assessment and Feedback - NSS 2020

Our Music courses ranked top 20 in the UK for assessment and feedback according to the National Student Survey 2020.

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Music - Student Experience - GUG 2020

Our Music courses rank in the top 25% in the UK for student experience, according to The Times and Sunday Times Good University Guide 2020.


As part of your course you can gain valuable experience on an optional placement year.

  • Duration – 12 months, full-time (minimum 35 hours a week)
  • Location – popular destinations include the UK, USA, China and Europe
  • Visa – you may need a visa if you’re on placement abroad
  • Finance – your tuition fee is reduced for your placement year – and you can still apply for a maintenance loan and get money advice
  • Placement support – we’ll help you find a great placement and get the most out of the experience

"I'm a pianist, songwriter-producer and DJ with a love of vinyl records"

Tom’s music has been broadcast on the BBC, ITV, Sky TV and Virgin and licensed to compilations and artists such as Fatboy Slim’s Live at Bondi Beach.’

He uses his experience and connections to bring you the latest in current industry practice. He uses his experience managing a record label to teach on label and rights management, music technology and more.

Tom Soper, Academic Course Leader for Music Business

A man in a white t-shirt poses for a photo

"I gained valuable experience managing successful Popular Music student Demi Marriner"

Demi’s debut EP entered the iTunes Country Album chart at number one while still at university.

“Demi and I worked together during the Amsterdam tour and we were successful in getting two stations to play Demi’s music and promote her music. I also researched some open mic nights and had Demi invited to one where the house band liked her so much they got on stage to perform with her after she finished her solo set. The night was a total success!”

Gwenllian Thomas, Music Business student

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