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University of Gloucestershire
Undergraduate

Sport Business Management (High Performance Leadership) BA (Hons)

Course options

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Study type
Full Time
Course length
3 Years
Campus
Oxstalls, Gloucester
UCAS Code
N879

Course overview

Develop your skills in managing sports events, facilities and people, as well as capitalising on business opportunities in this dynamic industry, with a focus on high performance leadership.

Our Sport Business Management BSc (Hons) course scored 93% for teaching and 91% for academic support in the National Student Survey 2023.

You’ll gain experience through professional placements, students have recently worked for Ironman UK, Gloucestershire FA, Mark Johnston Racing, England Rugby Tours as well as for sports businesses in the USA, Australia and New Zealand.

You’ll also build your industry understanding through sports practitioners in lectures with recent guests including professionals from The Football People, Cricket South Africa, Gloucester Rugby and Aspire Sport and Cultural Trust.

Study style

You’ll develop your critical and creative thinking in interactive lectures and seminars, taking part in discussion-based tasks such as analysing case studies, or applying recently learned theory to real-world projects.

Your first year will introduce you to the fundamentals of sports business as well as community sports provision. Learn why sport is so important to people and examine the policies and protocols that govern the industry. In your second and final years you’ll deepen your commercial knowledge. Gain experience on a professional placement as well as managing real-life sports events.

You’ll choose modules to match your interests and career goals. As well as the High Perfomance Leadership modules, you could choose to study topics such as sports-tour management, community sport partnerships, digital media and sport, or event design and production.

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Entry requirements

    • 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

      If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.

    • English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.

Course modules

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Fees and costs

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Start date Location UCAS code Fee (UK)
Fee per year
Fee (international)
Fee per year
Sep 2024 Oxstalls, Gloucester N879 £9,250 £16,600
Sep 2025 Oxstalls, Gloucester N879 TBC TBC

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UoG Career promise

At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.

96% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply**

Discover our promises

Careers

Graduates from this course step into influential roles across a range of industries, from leading rugby clubs and driving strategy at The Football Association to steering innovation at corporate giants like Sky Sports, Amazon, and IBM. You’ll harness your skills in events management and unlock doors to forge a dynamic career shaping the future of sports business and high-performance leadership.

Gain expertise and network to spearhead change, fuel innovation, and lead the charge in this fast-paced, global field. Join us and embark on a transformative journey toward a rewarding career in sport business and high-performance leadership.

Trips and experiences

You’ll gain industry insights on field trips with recent excursions including sporting venues such as Cheltenham Racecourse, Gloucester Rugby Club, the Principality Stadium in Cardiff, and St Pierre Marriot Hotel and Country Club, among Europe’s premier golfing venues.

You will also have the opportunity to go on international trips, to contextualise learning and further understanding. In recent years students have been to Switzerland (Youth Winter Olympics) and Germany (Bayern Munich, World Handball Championships) to experience and speak to experts working in the sector and provide aspirational opportunities to our students.

Placements

Gain experience through professional placements. Students have recently worked for Ironman UK, Gloucestershire FA, Mark Johnston Racing, Gullivers Sports Travel as well as for sports businesses in the USA, Australia and New Zealand.

You’ll also build your industry understanding through sports practitioners in lectures with recent guests including professionals from The Football People, Cricket South Africa, Gloucester Rugby and Aspire Sport and Cultural Trust.

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