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University of Gloucestershire

Sport Business Management

BA (Hons)
Clearing Places available

Course options

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Study type
Full Time
Course length
4 Years
Oxstalls, Gloucester

Course overview

You’ll develop skills in managing sports events, facilities and people, as well as capitalising on business opportunities in this dynamic industry. You’ll gain experience through professional placements, students have recently worked for Ironman UK, Gloucestershire FA, Mark Johnston Racing, Gullivers Sports Travel as well as for sports businesses in the USA, Australia and New Zealand.

Our Sport Business Management BA (Hons) course scored 95% for academic support in the National Student Survey 2024.

You’ll also build your industry understanding through sports practitioners in lectures with recent guests including professionals from The Football People, Cricket South Africa, Gloucester Rugby and Aspire Sport and Cultural Trust.

You’ll develop your critical and creative thinking in interactive lectures and seminars. You’ll take part in discussion-based tasks such as analysing case studies, or applying recently learned theory to real-world projects.

Your first year will introduce you to the fundamentals of sports business as well as community sports provision. Learn why sport is so important to people and examine the policies and protocols that govern the industry. In your second and final years you’ll deepen your commercial knowledge. Gain experience on a professional placement as well as managing real-life sports events.

You’ll choose modules to match your interests and career goals. You could choose to study topics such as sports-tour management, community sport partnerships, digital media and sport, or event design and production.

This course is available to study with an integrated foundation year – an extra, introductory year at the beginning of the full degree. If you don’t meet the stated entry requirements or you’re returning to education, it could be a great option that enables you to study this course.

As well as an introduction to your subject, it will help you to develop valuable study skills, and communication, teamwork and problem-solving techniques, giving you the confidence and skills set you need to progress.

If you’re applying to study as an international student, an integrated foundation year can also support you to improve your English language skills alongside your studies.

To apply for this course with an integrated foundation year, select the ‘With foundation year’ study type from the options at the top of this page before clicking ‘Apply’.

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Entry requirements

Don't meet the entry requirements?

Don’t worry about your results. We may be able to offer you a place on this course through UCAS Clearing even if you don’t meet the entry requirements below.

Become a Clearing VIP and get an early-bird offer before results day, plus a chance to win a rent-free year in halls. Call us on 03330 432 414 to discuss your options.

    • 96 UCAS tariff points, CCC at A levels, MMM at BTEC or a Pass (C and above) in your T-Level.

      If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.

    • English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.

    • This course is available with an additional integrated foundation year. This four year option has lower entry requirements – see below – than the other study type/s available.

      Typical offers
      48 UCAS tariff points, DD at A levels, PPP at BTEC or a Pass in your T Level.

      Grade C/4 in English Language/Literature and Mathematics, or equivalent (e.g. Level 2 Functional Skills).

      To apply for the integrated foundation year degree, select the ‘With foundation year’ option from the study types listed at the top of this page before clicking ‘Apply’.

      See course overview for more information about the interated foundation year option.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.

Course modules


Fees and costs

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See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
Start date Location UCAS code Fee (UK)
Fee per year
Fee (international)
Fee per year
Sep 2024 Oxstalls, Gloucester N877 £9,250 £16,600
Sep 2025 Oxstalls, Gloucester N877 TBC TBC
Sep 2026 Oxstalls, Gloucester N877 TBC TBC

Ready to apply?

UoG Career promise

At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.

95% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply.

*Graduate Outcomes Survey published 2024 and based on 2021/22 leavers

Discover our promises


As a Sport Business Management graduate, you’ll be equipped with a unique blend of business acumen and sports industry expertise, opening doors to a wide array of exciting career opportunities.

Dive into the fast-paced realms of sports marketing, event management, and sponsorship, where you can shape the narrative of sports brands and engage passionate fanbases. Navigate the intricate landscape of sports administration, developing strategic initiatives that drive success for teams and organizations.

Whether you see yourself negotiating lucrative deals in sports contracts or analysing data to optimise performance, this course lays the groundwork for a fulfilling career at the intersection of business and sport. Join us and transform your passion for sports into a thriving career that transcends the boundaries of the field.

ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

The Business School at Oxstalls campus

Trips and experiences

You’ll gain industry insights on field trips with recent excursions including sporting venues such as Cheltenham Racecourse (home to the Cheltenham Festival, our yearly horse-racing event that welcomes around 250,000 visitors each year), Gloucester Rugby Club, the Principality Stadium in Cardiff and St Pierre Marriot Hotel and Country Club, among Europe’s premier golfing venues.



"This course really does give you the best of both worlds"

“Combining a shared love of sport with relevant business management topics. You have such a wide option of modules to choose from that you can steer your career path in any direction. I have been able to take what I have learnt in the classroom into a professional environment whilst on placement with IRONMAN as their Branding Manager for the UK and Ireland. My placement gave me invaluable industrial experience and was my first taste of a career that I can envisage myself in for many years.”

Fee Cragg, Sport Business Management student

Student stand beneath Iron Man archway

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