Sport Business Management

Our course seamlessly blends your passion for sport with essential business management skills, preparing you for a dynamic career in the sports industry. 

From day one, you’ll begin with learning the fundamentals of sports business and community sports provision. Engage in interactive lectures and seminars that challenge your critical and creative thinking. Participate in discussions, analyse case studies, and apply theories to real-world projects. 

Take the opportunity to gain valuable experience and network by taking a placement, students have previously completed placements with businesses in the UK, and abroad.

You’ll take trips to local sports venues, expanding your industry insights. Trips include Cheltenham Racecourse, Gloucester Rugby Club locally, and the Principality Stadium in Cardiff. There’s also further opportunities with the Business School that have seen us with the McLaren Team testing their engines in Monaco, watching Nice FC play Paris St-Germain in the south of France or attending the World Handball Championships in Munich, Germany.

You’ll be equipped with a unique blend of business acumen and sports industry expertise, opening doors to careers in sports marketing, event management, sponsorship, and sports administration worldwide. Turn your passion into a career.

Our course curriculum integrates sports management principles with essential business strategies. You’ll engage in interactive lectures and seminars designed to foster critical and creative thinking.

These sessions involve discussion-based tasks, case studies to analyse, and the application of theoretical concepts to real-world projects. ​Students have access to state-of-the-art facilities and resources to support their learning experience. ​

Your first year will introduce you to the fundamentals of sports business as well as community sports provision. Learn why sport is so important to people and examine the policies and protocols that govern the industry. In your second and final years you’ll deepen your commercial knowledge. Gain experience on a professional placement as well as managing real-life sports events.

Assessment methods are diverse, encompassing coursework, presentations, and practical projects, ensuring you can apply your theoretical knowledge in practical contexts. ​

Throughout the program, you’re encouraged to engage in self-directed study to deepen your understanding of course material, complementing the structured contact hours. ​This approach equips graduates with the skills and knowledge necessary to excel in the dynamic field of sport business management.

This course is available to study with an integrated foundation year. If you don’t meet the stated entry requirements or you’re returning to education, it could be a great option that enables you to study this course. Select the ‘With foundation year’ study type from the options at the top of this page to apply.

Our graduates are well-prepared for diverse careers in the sports industry. The course equips students with skills in managing sports events, facilities, and personnel, while also focusing on business acumen in areas such as marketing, finance, and operations.

To ensure students graduate career ready, the course integrates professional placements with organizations like Ironman UK, Gloucestershire FA, and international sports businesses in the USA, Australia, and New Zealand. These experiences provide practical insights and networking opportunities, enhancing employability after graduating.

The course’s strong industry connections and comprehensive support systems position graduates for successful careers in the sports sector and beyond, with graduates working at Amazon Sports, Gloucester Rugby, Norwich City FC as well as broader business sector organisations such as IBM, Nationwide and in education.

Our Career Promise further supports graduates by offering six months of free post-graduation support, a paid internship if employment isn’t secured within that timeframe, and lifetime career coaching. ​