Marketing (Postgraduate Certificate / Postgraduate Diploma / MSc)

Increase your understanding of the practice of marketing, respond to commercial design briefs and engage with businesses of all sizes. The vocational focus of this course means it is suitable for graduates wishing to move into marketing and those seeking to build upon existing marketing expertise.

Our staff all have practical marketing expertise and with their knowledge, you’ll advance your critical understanding of marketing, its application and relationship with other key business operations and consumers. Understanding customers, marketing communication, marketing research, international strategic marketing, digital-marketing and brand management are all integral to this degree.

Assessments involve you in developing academic arguments as well as marketing writing, advertising design and marketing campaign development skills.

The course culminates in a dissertation or a marketing case project, enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.

If you have a relevant postgraduate diploma or professional award (such as the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma), then you may be able to join this programme at an advanced level.

Modules

  • International Strategic Marketing Understand how to develop successful marketing strategies across different cultures and market places
  • Marketing Communications Discover the integrated efforts of marketing, advertising and PR in communications that act to build and maintain brand awareness, identity and preferences
  • Digital Marketing Explore how marketers use the power of online information and multiple digital platforms, including social media, to engage with their various markets
  • Brand Management Critically assess the multiple factors that contribute to successful branding in domestic, international and business to business markets

Based in our new, purpose-built Business School at our Oxstalls Campus, Gloucester, our postgraduate students develop themselves professionally, build their connections and enhance their knowledge and skills on our range of flexible courses, many of which are accredited by industry bodies. Our lecturers are current and active business professionals, experts and researchers who apply real-world industry experience to their teaching.

Get Marketing course updates and hear more about studying with us.

Course modules

Take a look at the course content for full details of all the modules you'll study on this course.

Entry requirements

  • At least a 2.2 honours degree or equivalent
  • Or a relevant postgraduate or professional qualification
  • Or appropriate employment experience
  • If you can possess the Chartered Institute of Marketing (CIM) Postgraduate Diploma or relevant qualification, you may join the course at an advanced level
  • EU and international students need IELTS 6.0 overall (no less than 5.5 for all skills) or equivalent.

Fees

Fees - 2020/21 Academic Year
Home and EU Students
Full-Time Fees
Masters £9000
Postgraduate Diploma £6000
Postgraduate Certificate £3000
International Students
Full-Time Fees
Masters £14700
Postgraduate Diploma £9800
Postgraduate Certificate £4900

The fee displayed is the total course fee for full-time or part-time study; see also the details of potential extra costs. Please refer to the Tuition Fee and Bursary Policy for payment methods and timescales.

Careers

The world of marketing offers a variety of careers in many types of organisation, of all sizes. Examples of the areas graduates can enter include market research, marketing management, marketing communications, brand management and customer relationship management.

Meet the Lecturer

Discover more about your course by visiting the university to speak with one of our lecturers. Learn about the modules, teaching style and the modes of assessment by speaking to our experts, and get a feel for the facilities you'll be using. Visit our Meet the Lecturer page to find out more and book your place.

Magdalena Gonzalez staff profile

Staff Profile

Magdalena Gonzalez Triay

I have 12 years of industry experience. My main area of expertise has been within trade marketing and customer marketing within the multiple grocery and wholesale channel. I've also been involved in various consultancy projects for SMEs. More recently in the UK, I worked for a leading beverage company, in customer marketing and management roles before joining the University as a Lecturer in Marketing.

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Advanced entry point for CIM qualification-holders

There are opportunities for graduates with a Charted Institute of Marketing (CIM) Professional Diploma, or equivalent, to enter this course at an advanced level. This means it is the perfect next step for those looking to further enhance their professional marketing qualifications.

Marketing lecturers

Taught by research-active, experienced marketers

Our teaching staff have a wealth of experience, having worked as senior marketers for a range of organisations and across a variety of sectors.  Each having different marketing specialisms, they are research-active and are at the forefront of developments within the profession.

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Work on real industry projects

With an emphasis on real-world projects, this course has a strong vocational focus. Students will be able to put your learning into practice, tackling real-life business challenges.

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