You’ll gain experience with major events organisations, specialising in business, sports, celebratory or music events and make the most of our unrivalled location in the festival county of Gloucestershire. You’ll learn from experienced events specialists and benefit from our partnerships with international events organisations such as Millbrook Venues, Concert Live and Silverstone.
Our hospitality, event management & tourism courses are ranked 11th in the UK, and top 10 in the UK for career prospects by the Guardian University Guide 2023.
You’ll use industry-standard software to design and deliver events for external clients, learning to manage events on all scales. You’ll undertake work experience each year with the option to spend a year in industry on the four-year sandwich course. Students have recently worked for Concert Live, Collection 26, the Natural History Museum, Silverstone, BMW, Sea Pines Resort (USA) and Gloucestershire-based Wychwood Music Festival.
You’ll also get opportunities to gain international events experience with the possibility of going on an overseas field trip and work placement in the USA.
This course combines theory and practice to develop creativity from problem solving and event design to management planning and pitching. You’ll work in teams and independently to develop your professional expertise, ready for your career.
In your first year, you’ll establish core events management skills, after which you can tailor the course to match your interests and career goals. You can choose to specialise in one of our four specialisms – business, sports, celebratory or musical and cultural events – or shape your degree to focus on management areas such as events marketing or new product development.
This course is available to study with an integrated foundation year – an extra, introductory year at the beginning of the full degree. If you don’t meet the stated entry requirements or you’re returning to education, it could be a great option that enables you to study this course.
As well as an introduction to your subject, it will help you to develop valuable study skills, and communication, teamwork and problem-solving techniques, giving you the confidence and skills set you need to progress.
If you’re applying to study as an international student, an integrated foundation year can also support you to improve your English language skills alongside your studies.
To apply for this course with an integrated foundation year, select the ‘With foundation year’ study type from the options at the top of this page before clicking ‘Apply’.
104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.
If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.
English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.
This course is available with an additional integrated foundation year. This four year option has lower entry requirements – see below – than the other study type/s available.
Typical offers
32 UCAS tariff points, EE at A levels or a PP in a BTEC Diploma.
To apply for the integrated foundation year degree, select the ‘With foundation year’ option from the study types listed at the top of this page before clicking ‘Apply’.
See course overview for more information about the interated foundation year option.
We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.
Please read the entry requirements for your country – and contact our admissions team if you have questions.
Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).
Module information is not available for this programme.
You're viewing fees for the course option. Choose a different course option to see corresponding course fees.
| Start date | Location | UCAS code |
Fee (UK) Fee per year |
Fee (international) Fee per year |
|---|---|---|---|---|
| Sep 2025 | Oxstalls, Gloucester | N824 | £9,250 | TBC |
| Sep 2026 | Oxstalls, Gloucester | N824 | TBC | TBC |
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International students can benefit from a range of scholarships and bursaries across many undergraduate and postgraduate programmes. |
Find out more | |||
At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.
95% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply.
*Graduate Outcomes Survey published 2024 and based on 2021/22 leavers
Discover our promisesOur graduates successfully establish themselves in diverse areas such as events management, operations, festival management, wedding planning, account management, and creative events design.
We’re a founding member of the Association for Events Management Education and accredited by the Institute of Hospitality. Students also have access to Chartered Institute of Environmental Health training, to complement your degree studies.
With over 20 years of events management experience, we pride ourselves on our extensive industry connections. These relationships provide our students with industry opportunities, including working with organisations like the O2 Arena, Silverstone, BMW, Cheltenham Festivals, Cheltenham Town Hall, Concert Live, Marketing Gloucester, Old Down Manor and Country Park, Wychwood Festival, IBM, and Business Design Centre. Internationally we can provide industry opportunities with Marriott Hotels and Resorts and Sea Pines Resorts in USA.
Winners of the Student Event of the Year at the National Outdoor Event Association Awards - in recognition of a series of pop-up events that events students ran in conjunction with last year’s Cheltenham Jazz Festival.
Students have recently gained essential experience with Concert Live, Collection 26, the Natural History Museum, Silverstone, BMW, Sea Pines Resort (USA) and Gloucestershire-based Wychwood Music Festival.
Designing, developing and delivering events of all scales for external clients. Embedded in every year of study is the opportunity to get involved in live event production which means you will graduate with the skills that the industry is looking for.
Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.
Gain new skills and develop innovative projects using cutting-edge facilities, labs and suites. Work with expert lecturers and professionals from across the industry.
Our hospitality, event management & tourism courses are ranked 11th in the UK by the Guardian University Guide 2023.
Our hospitality, leisure, recreation & tourism courses are ranked in the top 10 in the UK for graduate prospects by The Times Good University Guide 2023.
Our hospitality, event management & tourism courses are ranked in the top 10 in the UK for career prospects by the Guardian University Guide 2023.
Our tourism, transport, travel & heritage studies courses are ranked in in the top 20 in the UK for graduate prospects (on track) by the Complete University Guide 2025.
Work with major events organisations
Students have recently gained essential experience with Concert Live, Collection 26, the Natural History Museum, Silverstone, BMW, Sea Pines Resort (USA) and Gloucestershire-based Wychwood Music Festival.
You’ll learn from experienced events specialists and benefit from our partnerships with international events organisations such as Millbrook Venues, Concert Live and Silverstone.
You’ll also get opportunities to gain international events experience with the possibility of going on an overseas field trip and work placement in the USA.
As part of your course you can gain valuable experience on an optional placement year.
“We’re working in partnership with O2, Live Nation and Universal. I meet some of the coolest people in the industry. I recently met Sir Bob Geldof and Rick Astley at Rewind Festival. The experience at university is unbeatable. I’ve worked on so many events including Oxjam. Cheltenham is a great place to be for an events student as there are so many events and festivals. As a student, you get involved in everything!”
Matt Francis, Events Management student
“I joined the university from Cheltenham Festivals where I was executive director of Cheltenham Literature Festival from 2005-2011. I’m immensely proud to have contributed to the legacy of one of the oldest and largest cultural events in the world. Whether at a beautiful historic location or in a purpose-built modern auditorium, bringing an event to life is challenging and rewarding in equal measure – there’s nothing like it!”
Clair Greenaway, Senior Lecturer in Events Management
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