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University of Gloucestershire

Marketing (Digital Innovation) BA (Hons)

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Study type
Full Time
Course length
3 Years
Oxstalls, Gloucester

What is Marketing (Digital Innovation) BA (Hons)?

Our journeys are increasingly digital — you’re doing it right now! Innovation is about being the pioneers in society. It’s more than just knowing what buttons to push, it’s asking some hard questions and solving some really complex problems.

Our course focuses on global communication, pulling the levers behind the curtain to put your brand out in front. It goes way beyond social media, it’s about understanding the digital journey all of us take.

You will have the opportunity to develop the technical skills and consumer insight to devise captivating digital strategies, develop a deep understanding of the digital environment, and solve pressing problems.

The course is underpinned by a deep understanding of professional practice and academic concepts. You’ll learn about digital innovation in social media marketing to taking advantage of big data and everything in between.

This degree offers you the tools and experience in, and out, of the classroom to develop your passions for tech and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university.

Many modules have assignments based on live briefs from national and international brands including BT, Just Eat, Enterprise car rental, and more.

Outside of the classroom, get involved in the student-led Marketing Society and our Business School initiative called 360, giving you opportunities to deliver creative marketing solutions.

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

Study style

In your first year, you will study Consumer Behaviour and Analysis, Marketing Principles, Marketing Communication, and Social Media Channels alongside other Business & Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.

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Entry requirements

    • 104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

      If you are unsure whether we could make you an offer or you have any questions, just get in touch with our admissions team who will be able to advise you.

    • English Language or Literature and Maths Grade 4/C in GCSE (or equivalent) are normally required.

    • We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants, although some entry requirements may still apply for Professionally Accredited Courses. We accept Access to Higher Education Diplomas and make offers on an individual basis.

Course modules


Fees and costs

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Start date Location UCAS code Fee (UK)
Fee per year
Fee (international)
Fee per year
Sep 2024 Oxstalls, Gloucester N511 £9,250 £16,600
Sep 2025 Oxstalls, Gloucester N511 TBC TBC

Ready to apply?

UoG Career promise

At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.

96% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply**

Discover our promises


This course will empower you with versatile skills sought after across industries, preparing you for roles such as Digital Marketing Executive, Social Media Manager, Account Manager, and Brand Manager. Delve into the dynamic landscape of Marketing and Communications Management or explore the nuances of Corporate Communications and Public Relations.

Connect with industry leaders, leveraging our robust industry links to gain insights and hands-on experience. The program equips you not only with theoretical knowledge but also practical proficiency, ensuring you’re primed for success in this ever-evolving field. With a focus on innovation, strategy, and cutting-edge digital tools, graduates step into diverse career paths, shaping the future of marketing and digital innovation. Join us and pave the way for an impactful journey in the world of marketing.

Develop your knowledge

Opportunities to build your knowledge of marketing within modules or through the Marketing Society and 360, our Business School student-led consultancy firm.

Industry experts

Skilled and experienced staff – taking in both industry practice and academic research.

Consumer behaviour lab

A dedicated Consumer Behaviour lab to gain insight into target audiences.

ThreeSixty student consultancy

Students on this course will have the chance to get involved with our new student consultancy, ThreeSixty. Based at our state-of-the-art School of Business, you’ll get the opportunity to develop your graduate competencies and attributes by working with business, third sector and individuals on a consultancy basis, solving their challenges.

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Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.


Student placements have included:

  • Mercedes Benz
  • Jaguar Landover
  • Disney
  • Volvo Penta
  • Chase Distillery
  • Loreal
  • Kohler
  • Gymshark.

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