Winners of the Association of Photographers – COURSE OF THE YEAR 2021, 2020 & 2018
Banner Photo: Callum Spicer
What is Editorial & Advertising Photography? Well, it’s everywhere you look.
Editorial photography tells a story, it is created to inspire, engage and inform the audience. It’s in magazines, in print or online, it’s content creation for social media, Instagram, tiktok, blogs, behind the scenes photography for Films, TV and Brands.
Advertising photography promotes, sells, raises awareness for Brands, products, services, charities and organisations, in print, magazines, posters, sides of buses, and everywhere online, from social media to banner ads.
You will become part of our mutually supportive ‘Ed&Ad Photo’ community that works across year groups, courses and has a fantastic network of alumni all there to encourage the development of your creative and academic practice.
Our students create photography and moving image, for everything from fashion to food, sports to automotive, music to still life, portraits to interiors, so whatever your interests we will help you develop your creativity and learn how to apply this professionally.
Our graduates become successful freelancers and get jobs in photography and the wider creative industries.
Check out our Instagram @edandadphoto to see what our students do and listen to some IG chats with students and graduates of our course.
Our Film Production & Photography courses are ranked in the top 20 in the UK for student satisfaction and career prospects by the Guardian University Guide 2022.
Throughout the three years you will meet and hear from many visiting speakers; people who create photography, commission photography and promote photography. Many of whom are graduates of our course, which is particularly inspiring for you, so you can see where your own journeys could lead.
In your first year you’ll learn many new photography skills, using the three professionally equipped photography studios and on location. You will create moving image and still photography, you will develop retouching skills while discovering the subjects and styles you’re passionate about.
Year two is all about building your photography skills and creativity in a professional context. You’ll develop your online presence, website, Instagram etc in preparation for securing work experience matched to your areas of interest and career aspirations. You will create zines, photo books, moving image and have modules in which you can experiment and have fun exploring photography. With full access to our very well stocked Photography equipment stores you’ll be able to use everything from high-end medium format digital and roll film cameras to large format 5×4 and 10×8 cameras.
In your final year you’ll create your major project work, source your own commission and develop your business know-how. You’ll refine your online presence, take part in an individual professional portfolio review day with a panel of top industry experts. You’ll exhibit your work at your end-of-year degree show in Cheltenham and have the opportunity to exhibit in London these shows attracts creative employers from across the UK. You’ll learn everything you need to know about setting up as a freelance photographer and/or working as an employee.
Assessment includes photography coursework, reflective journals, portfolios, exhibitions and industry placements.
‘The course is industry focused and fosters entrepreneurship and professional working practices. The curriculum content promotes diversity and ethical working practices.’
2021 External Examiner report, Editorial & Advertising Photography.