Sports Communications and Digital Media (MA)

Sports journalism student at Fulham FC

Study mode

Full-Time or Part-Time


Park, Cheltenham

With sports media rapidly evolving and the growth of digital technology providing career opportunities outside of traditional journalism, this course will equip you with the knowledge, skills and contacts to prosper in sports media.

You will learn how to produce top-quality media content and develop sophisticated strategic communications plans for sports brands. The course will cover reputation management of players, clubs and brands, crisis communications, and player endorsements, preparing you for both in-house and agency roles.

You will be taught by staff with experience in managing communication departments of sports clubs and overseeing agency-run media campaigns. Graduates from the Media School have gone on to work for Premier League football clubs, Premiership rugby teams, the Football Association, public relations consultancies and sports communications agencies.

You will be taught in our state-of-the-art media centre, using industry standard studios and technology to hone your production skills.

Get Sports Communications and Digital Media course updates and hear more about studying with us.

Study style

You will be taught in lectures, seminars and workshops. Students progressing on to the Major Practical Project/Dissertation module will be taught in group workshops and will also receive one-to-one supervision. Assessment will primarily take the form of essays and portfolios.

Course modules

Take a look at the course content for full details of all the modules you'll study on this course.

Entry requirements

  • At least a 2.2 honours degree or equivalent in a relevant subject
  • We will consider a comparable professional or postgraduate qualification
  • Applicants without a bachelors degree but with significant industry experience in areas including, but not limited to, journalism, marketing, and teaching are encouraged to apply
  • EU and international students need a minimum IELTS 6.5 overall, 6.0 minimum in each component


Fees - 2020/21 Academic Year
Home and EU Students
Full-Time Fees
Masters £7500
International Students
Full-Time Fees
Masters £14700

The fee displayed is the total course fee for full-time or part-time study. Please refer to the Tuition Fee and Bursary Policy for payment methods and timescales.


  • Club Media Relations Officer
  • Social Media Manager
  • PR Executive for an agency
  • Multimedia Content Creator

Industry links

The School of Media has close links with some of the key figures in sports communications in the UK, including those working for the Football Association, Wales Rugby Union, British & Irish Lions, Premier League football clubs and leading sports communications agencies.

Andy Walker, the head of England communications at the FA, and Luke Broadley, head of communications at the Wales Rugby Union, are among those to have delivered key industry insights to our students. You will also have the opportunity to network with communications professionals working for top-flight football and rugby clubs.

Profile photo of Tom Bradshaw

Staff Profile

Tom Bradshaw

Senior lecturer Tom Bradshaw has a career in digital media that embraces both communications and sports journalism. Through his work at both PR agencies and media outlets, including the BBC, Tom has an in-depth understanding of the nuances involved in sports communications. Tom researched the fast-changing world of sports PR for his 2020 book Sports Journalism: The State of Play, and has extensive contacts with communications managers at top-flight sports clubs and international teams. He has managed an array of communciations campaigns, and produced digital content for a range of national media outlets.

Lecturer teaching students

Taught by industry professionals

You will be taught by staff with in-depth and on-going experience in the sports media industry, whose continuing experience means they have a close understanding of the industry’s demands and expectations.

Student at Fulham FC football club

Expand your professional network

Thanks to the course team’s extensive range of industry contacts, you will be able to forge connections with prominent regional, national and international figures in sports communications.

Students in media centre

State-of-the-art facilities

Our state-of-the-art Media Centre means you will learn digital skills on industry-standard equipment in a stimulating environment that captures what it’s like working in the real world.

School of Media

Our School of Media provides industry-standard, specialist facilities so you can develop your creative talent. Our studios and production spaces are an exciting place to work together with students from different subjects on creative projects.

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