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University of Gloucestershire
Undergraduate

Marketing

BA (Hons)

Course options

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Study type
Full Time
Course length
3 Years
Campus
Oxstalls, Gloucester
UCAS Code
N508

Why choose UoG?

Taught by experts, this flexible degree prepares you for a career in marketing management or operations, mastering a diverse range of business functions.

Top reasons to study this course

You’ll become the voice of change, drive innovation and harness the original thinking that defines the dynamic world of marketing. This makes marketing an exciting career that will test you in many different ways. That’s what we love about it, and our course is designed to help you face those professional challenges.

You will define strategies, understand your environment, take control of your brand, and set a course for business performance or social change. A deep understanding of professional practice and academic concepts underpins the course. 

Outside of the classroom, join the student-led Marketing Society. Consult on marketing problems and opportunities for small and medium enterprises (SMEs).

With the added advantage of CIM accreditation, you’re not just learning; you’re building a competitive profile that will set you apart in the job market.

Your first-year marketing modules provide a deeper understanding of the marketing function, complemented by business and management elements integral to your successful journey. In your second and third years, the aim is to analyse and apply your learning further.

Teaching sessions will vary, with teams adapting activities every week. Sometimes, you may attend a traditional lecture, an event, or an extended seminar.

You might hear from a guest speaker and then work with your peers to develop a strategy or tactic. 

Alternatively, you could be in our consumer lab, working in a small group or using generative AI to refine your ideas or pitch them to peers and lecturers. 

Throughout your journey, we adopt a problem-based learning approach, where you may not always have perfect information – a scenario often encountered in real marketing challenges.

This course is available to study with an integrated foundation year. If you don’t meet the stated entry requirements or you’re returning to education, it could be a great option that enables you to study this course. Select the ‘With foundation year’ study type from the options at the top of this page to apply.

As a UoG marketing graduate, you’ll possess the skills and knowledge needed to thrive in various roles, such as a brand or product manager, marketing executive, or social media specialist. 

Dive into the world of account management, sales, or advertising, where your strategic thinking and creativity will make a lasting impact.

Aspire to lead as a marketing and communications manager, corporate communications, or public relations executive, shaping brand narratives and fostering connections.

Embrace the digital era as a digital marketing executive, harnessing the power of technology to drive innovative campaigns. 

Our practice-oriented curriculum and strong industry links ensure you’re well-equipped to excel in the dynamic landscape of marketing. Elevate your career possibilities with a degree that opens doors to a range of exciting roles where you can shape the future of marketing.

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The Business School

A state-of-the-art facility where business and students connect.

The Business School is a modern hub for business and law students which blends light-filled classrooms, airy lecture theatres and inviting social areas with hands-on facilities including a live trading room, a customer experience lab and a moot court room.

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Entry Requirements

104 UCAS tariff points

Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications.

A-level
BCC
BTEC
DMM
T-level
Pass

Here’s an example of how 104 UCAS tariff points might look for some common level 3 qualifications.

GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required.

Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.

We welcome students from all over the world to study our foundation, undergraduate and postgraduate courses.

View entry requirements for your country:

You must also meet our English language requirements, such as IELTS or an equivalent test.

If you need to improve your English before starting your course, we offer pre-sessional English programmes delivered online by our trusted partner, Study Group.


If you can’t find the entry requirements for your country or have any questions, please email [email protected] or call us on +44 (0) 3330 141414.

Fees and costs

Start date
Tuition fees

The above fees apply to your first year of study only, and will increase for subsequent years. View our undergraduate tuition fees for further information.

Additional costs

Your tuition fees cover most costs related to your course, but you may need to budget for some additional costs.

These can include items such as specialist equipment, materials for projects, professional memberships, field trips or placements. You may also have everyday costs as a student, like printing, books and stationery.

To help you plan ahead and make the most of your money, explore our Budgeting at uni guide for practical advice and support.

Start date
Tuition fees

The above fees apply to your first year of study only, and will increase for subsequent years. View our undergraduate tuition fees for further information.

Additional costs

Your tuition fees cover most costs related to your course, but you may need to budget for some additional costs.

These can include items such as specialist equipment, materials for projects, professional memberships, field trips or placements. You may also have everyday costs as a student, like printing, books and stationery.

To help you plan ahead and make the most of your money, explore our Budgeting at uni guide for practical advice and support.

Teaching staff

Your lecturers are a dynamic team with a wealth of applied experience. They bring both industry and academic expertise to your studies with a depth of knowledge that enables you to put theory into practice. Their expertise ranges from banking, fashion, fast-moving consumer goods (FMCGs), music and retail.

This prepares you for a successful career and sets you apart from your competition when you graduate.

You’ll also have the opportunity to participate in some of their research projects within your time on the course.

Connections

Chartered Institute of Marketing (CIM)

The degree is accredited by the Chartered Institute of Marketing, enabling you to complete assessments and achieve this industry-recognised specialist qualification.

Flamingo Chicks Charity

The degree works closely with the UK-wide charity Flamingo Chicks. This experience provides you with expertise in event management, marketing campaigns, and collaboration with industry specialists while supporting children and adults through funding for dance classes.

Clearspring

Join our exciting collaboration with Clearspring, a pioneer in authentic Japanese specialities and organic fine foods. Work alongside professionals to relaunch marketing campaigns, gaining hands-on experience while contributing to sustainable agriculture and promoting a plant-based diet.

SHS Drinks

Enhance your learning experience by partnering with industry leaders like SHS Drinks, home to renowned brands such as WKD, Bottlegreen, and Shloer. Their ongoing engagement through projects ensures that you gain practical insights and develop the skills needed to excel in the dynamic FMCG sector.

Amazon

Learn from the best. Our alumni, now leaders at global companies like Amazon, bring their insights into the classroom. Through guest lectures and networking opportunities, they help connect theory and practice, equipping you with the skills and knowledge to thrive in today’s competitive job market.

Chartered Institute of Marketing (CIM)

The degree is accredited by the Chartered Institute of Marketing, enabling you to complete assessments and achieve this industry-recognised specialist qualification.

Flamingo Chicks Charity

The degree works closely with the UK-wide charity Flamingo Chicks. This experience provides you with expertise in event management, marketing campaigns, and collaboration with industry specialists while supporting children and adults through funding for dance classes.

Clearspring

Join our exciting collaboration with Clearspring, a pioneer in authentic Japanese specialities and organic fine foods. Work alongside professionals to relaunch marketing campaigns, gaining hands-on experience while contributing to sustainable agriculture and promoting a plant-based diet.

SHS Drinks

Enhance your learning experience by partnering with industry leaders like SHS Drinks, home to renowned brands such as WKD, Bottlegreen, and Shloer. Their ongoing engagement through projects ensures that you gain practical insights and develop the skills needed to excel in the dynamic FMCG sector.

Amazon

Learn from the best. Our alumni, now leaders at global companies like Amazon, bring their insights into the classroom. Through guest lectures and networking opportunities, they help connect theory and practice, equipping you with the skills and knowledge to thrive in today’s competitive job market.

Next steps

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Our step-by-step guide to the application process.

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Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

Ranked 13th in the UK for graduate prospects

Our marketing courses are ranked 13th in the UK for graduate prospects by the Complete University Guide 2026.

Ranked 17th in the UK for student satisfaction

Our marketing courses are ranked 17th in the UK for student satisfaction by the Complete University Guide 2026.

Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

Ranked 13th in the UK for graduate prospects

Our marketing courses are ranked 13th in the UK for graduate prospects by the Complete University Guide 2026.

Ranked 17th in the UK for student satisfaction

Our marketing courses are ranked 17th in the UK for student satisfaction by the Complete University Guide 2026.

More to explore

Frequently asked questions

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