You should hold at least a 2.2 Bachelors degree with honours.
Source: www.glos.ac.uk. All Rights Reserved. 2024 University of Gloucestershire
With sports media rapidly evolving and new forms of digital technology providing career opportunities outside of traditional journalism, this course equips you with the knowledge, skills and contacts to prosper in sports communications.
You’ll produce top-quality audio, visual and written content and develop sophisticated strategic communications plans for sports brands. You’ll cover reputation management of players, clubs and brands, crisis communications, and social media management, preparing you for both in-house and agency roles.
You’ll learn from staff with wide experience in managing communication departments of sports clubs and overseeing agency-run media campaigns. Graduates from our School of Creatives have gone on to work for Real Madrid TV, Premier League football clubs, Premiership rugby teams, the Football Association, public relations consultancies and sports communications agencies.
Students have covered the 2020 Tokyo Paralympic Games as part of the close relationship the course has built with leading sports communications agencies, including LiveWire Sport. You will collaborate with – and learn from – the communications executives of leading sports brands as part of your studies.
You can follow us on social media: Twitter, Instagram and TikTok.
You’ll be taught in lectures, seminars and workshops in our state-of-the-art media centre, using industry standard studios and technology to hone your production skills.
If you’re progressing on to the Major Practical Project/Dissertation module you’ll be taught in group workshops and you’ll receive one-to-one supervision. You’ll be assessed primarily through portfolios, essays and presentations.
You should hold at least a 2.2 Bachelors degree with honours.
We will consider a comparable professional or postgraduate qualification
Applicants without a bachelors degree but with significant relevant industry experience.
EU and international students need IELTS 6.5 overall with a minimum of 6.0 in each component
Please read the entry requirements for your country – and contact our admissions team if you have questions.
Here's an example of the types of modules you'll study (the contents and structure of the course are reviewed occasionally, but it is unlikely that there will be significant change).
Module information is not available for this programme.
You're viewing fees for the course option. Choose a different course option to see corresponding course fees.
Students usually support themselves through a postgraduate loan, private savings, family support or sponsorship from an employer. For advice and guidance on your funding options, contact the Money Advice team at [email protected] or call 01242 714535.
UoG graduates receive 15% off postgraduate tuition fees. Terms apply.
| Start date | Location | Course code |
Fee (UK) Total fee |
Fee (international) Total fee |
|---|---|---|---|---|
| Sep 2024 | Park, Cheltenham | — | £9,350 | £17,100 |
| Sep 2025 | Park, Cheltenham | — | TBC | TBC |
| Sep 2026 | Park, Cheltenham | — | TBC | TBC |
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International students can benefit from a range of scholarships and bursaries across many undergraduate and postgraduate programmes. |
Find out more | |||
At UoG we create a climate for bravery and growth. We instil confidence in all our students, so you can graduate career-ready and meet your ambitions.
96% of our graduates are in work or further study*, but if you’re not in a job 6 months after graduating we’ll guarantee you 6 months of free support, followed by the offer of a paid internship to kickstart your career – plus we’ll commit to lifetime career coaching. Eligibility conditions apply.
*Graduate Outcomes Survey published 2024 and based on 2021/22 leavers
Discover our promisesGraduates from this course are able to pursue a rewarding career in the sports industry, applying their skills to various roles such as social media manager, multimedia content creator, and media relations officer.
This course benefits greatly from our strong industry connections, including partnerships with prominent organisations including the Football Association, Wales Rugby Union, British & Irish Lions, Premier League football clubs and leading sports communications agencies.
Through these relationships, experts including Andy Walker, the head of England communications at the FA, and Luke Broadley, head of communications at the Wales Rugby Union, have provided students with invaluable insights into the industry.
During the course, you’ll have numerous opportunities to network with top communications professionals, setting you up for success in what is a competitive field.
You’ll be taught by staff with in-depth and on-going experience in the sports media industry, whose continuing experience means they have a close understanding of the industry’s demands and expectations.
Thanks to the course team’s extensive range of industry contacts, you will be able to forge connections with prominent regional, national and international figures in sports communications.
Our state-of-the-art Media Centre means you will learn digital skills on industry-standard equipment in a stimulating environment that captures what it’s like working in the real world.
Increase your pay potential, specialise in a subject you love, or pursue your passion and switch careers.
UoG alumni can benefit from a postgraduate scholarship discount of 15% off tuition fees.
Discover the benefits of studying a master’s degree.
Explore and collaborate with creatives from across the spectrum. We offer the perfect environment to practice your craft and prepare you to graduate career-ready.
Through his work at both PR agencies and media outlets, including the BBC, Tom has an in-depth understanding of the nuances involved in sports communications. Tom researched the fast-changing world of sports PR for his 2020 book Sports Journalism: The State of Play, and has extensive contacts with communications managers at top-flight sports clubs and international teams. He has managed an array of communications campaigns, and produced digital content for a range of national media outlets.
Tom Bradshaw, Senior Lecturer for Sports Communications and Digital Media
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