Business and Marketing Management (BA Hons)

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Graduate Ollie Carrier now working at Vodafone HQ in Newbury

Study mode

Full-Time or Placement

Length

3 Years (Full-Time)
4 Years (Placement)

Campus

Park, Cheltenham

Develop high-level skills in marketing and business on our 'Make it' programme.

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MAKE IT in Business and Marketing

Make It with a degree accredited by the Chartered Institute of Marketing

MAKE IT International
MAKE IT Happen

Learn to motivate people in the workplace and discover how to influence customers to purchase products and services. In your first year you’ll gain solid grounding in all aspects of business and marketing including customer behaviour, understanding organisations and the global business environment. You can then specialise in business, marketing, or both with subjects such as new business enterprise and e-interactivity and social media, depending on your career aspirations. This will help you become a well-rounded professional understanding both the operations of a business and how best to promote it.

From 2018, the University of Gloucestershire Business School will move to a brand-new, state-of-the-art home at our Oxstalls campus in Gloucester. The £16 million development will be home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about the new Business School and other developments with our virtual fly-through video and see where you could be taking the first steps towards your career in business.

As well as this, our Make It business experiences are designed to ensure that you stand out from the crowd when you graduate.

Make It international: work with businesses abroad. You will study the principles of modern enterprise from an international perspective while engaging and working with businesses in the thriving capitals of either New York or Milan - the choice is yours. New York offers the opportunity to see Wall Street, the iconic NASDAQ building and the world’s largest stock exchange. Milan offers you the opportunity to explore influential brands including Alfa Romeo, Armani and Prada and discover their strategies for success. Having global exposure will help you stand out in the job market, no matter whether you plan on having an international career or not. For this vital reason, the trip is included in the cost of your fees.

Make It real: learn from people who have been there and done it. Leading international brands and business figures will deliver inspiring lectures and give you real insight into how to succeed in global business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. Real-world application is embedded throughout your learning and you will analyse actual case studies, take part in work simulations and pitch your ideas to business experts. In your final year you will be able to take part in an exciting business or marketing challenge with an international or UK brand.

Make It happen: grow into a career-ready graduate. Work placement opportunities give you confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros, BMW and British Heart Foundation. You will also shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus. All of this is designed to give you the skills and the CV to pursue your chosen career. Graduates have gone on to work all across the business spectrum; from starting their own businesses to working internationally for companies such as IBM.

Study style

Focus your degree on business or marketing, or both. If you choose business, you'll learn about managing people, projects and resources, finance and HR. If you choose marketing, you'll learn how to connect brands and customers. Learn through lectures, seminars, group work, reflective practice, business simulations, problem-solving challenges and presenting. Real-world case studies offer you the opportunity to build your expertise while simulations and live pitches to business leaders give you practical experience. You will have opportunities to work with leading businesses and be able to complete a work placement as part of your degree. This will prepare you to graduate career-ready.

Entry requirements

Tariff information for 2018 entry

120 tariff points

Typical offers

BBB at A levels, DDM at BTEC or use a combination of your qualifications to achieve the required tariff total.

2018 UCAS tariff table

Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants. To find out more, please email our enquiries team.

International Students: Please see the full details of entry requirements in your country. If you do not meet the academic and English language requirements, you should consider a preparation course at INTO University of Gloucestershire, which will help to prepare you for study on this degree. INTO University of Gloucestershire is based at our Park campus and offers a range of courses including International Foundation Business, Hospitality and Tourism.

Grade C in GCSE English and Mathematics (or equivalent) are normally required. If you don't meet your tariff points total we may still consider your application. Please email our admissions team for further information.

Check your UCAS tariff points

If you are unsure whether your predicted grades will carry enough points to study the course, we can help. Whether you’re taking A levels or BTECs, Access courses or anything else the tariff calculator will let you know whether you currently have the grades and advise on what to do next.

Fees

See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.

UCAS codes

UCAS codes available for this subject
Single Honours - 3 years full-timeNN2N
Single Honours - 4 years placementNND5

Careers

  • Project manager
  • Management consultant
  • Operational researcher
  • Marketing manager
  • Sales manager
  • Global organisation manager

Industry links

Access expert mentors, work experience and networking opportunities through our Growth Hub. The Growth Hub brings together leading business services in Gloucestershire.

Profile photo of Colin Simpson

Staff Profile

Colin Simpson

“One of the great things about teaching international business is that it brings me into contact with students from all over the world. I love foreign cultures and languages, so this really is my ideal job. One of the highlights of my career has actually been living in Guangzhou in southern China for a year and teaching at the Guangdong University of Foreign Studies. I also worked with senior academics from six countries to advise the Moldovan government on the modernisation of their Higher Education sector.”

Milan

International Travel

You’ll have the option to visit either Milan or New York City. If you choose to focus more on marketing you can visit Milan to study influential brands such as Armani, Alfa Romeo and Prada and discover how they have achieved success. If business is your calling you can spend time in the business capital of New York City. You’ll visit the New York Stock Exchange as well as tour other commercial hot spots for a first-hand view of international business in its most powerful context. Even if you are not planning on an international business or marketing career, the perspective that comes from having international exposure will give you stand out in the jobs market. We think this is so important we include the cost of your trip in your degree and are one of the only Business Schools in the country to do this.

Terms and conditions apply

Business and marketing professionals undertaking a live brief exercise

Extra-curricular Skills

In addition to your professional experience you’ll have a personal tutor to help you identify extra-curricular opportunities to gain wider life skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only do you graduate with a business and marketing management degree, exemptions from the CIM Diploma, you’ll have practical national and international experience plus a wider exposure to life overall. We call this Your Future Plan. It’s why our graduates are in demand. It’s what makes studying at University of Gloucestershire special.

Our community

Our Business School is a thriving and dynamic place to study. Providing undergraduate, postgraduate and research degrees from our beautiful Park Campus in Cheltenham our goal is to produce graduates who are ready and prepared for their careers. It’s a philosophy that sets us apart and drives excellence in everything we do. Thanks to this, the professional credentials of our academic staff and the impactive work of our researchers, our reputation is growing quickly and we are emerging as a leading Business School for students looking for a more well-rounded education rooted in vocational insight and experience.

Contact us

Find out more about our courses

Call +44 (0)3330 141414