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University of Gloucestershire
Undergraduate

Marketing

BA (Hons)

Course options

Choose a study option:
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Study type
Full Time
Course length
3 Years
Campus
Oxstalls, Gloucester
UCAS Code
N508

We immerse you in marketing with our real-world, hands-on degree. Gain strategic knowledge, understand consumer psychology, apply research through live briefs, and become a versatile professional ready to shape brand communication.

Prepare for a career in marketing management or operations by mastering the diverse range of marketing functions that define the modern commercial landscape.

You’ll become the voice of change, drive innovation and harness the original thinking that defines the dynamic world of marketing. This makes marketing an exciting career that will test you in many different ways. That’s what we love about it, and our course is designed to help you face those professional challenges.

You will define strategies, understand your environment, take control of your brand, and set a course for business performance or social change. A deep understanding of professional practice and academic concepts underpins the course.

Our marketing courses are ranked 13th in the UK for graduate prospects by the Complete University Guide 2026.

Outside of the lecture theatre, you can join the student-led Marketing Society. You’ll consult on marketing problems and opportunities for small and medium enterprises, (SMEs).

With the added advantage of CIM accreditation, you’re not just studying; you’re building a highly competitive, evidence-based profile that will set you apart from other candidates and definitively prove your commercial value in the in the job market.

Your first-year marketing modules provide a deep understanding of the marketing function, including core subjects like consumer behaviour and analysis, Marketing principles and social media. In your second and third years, the focus shifts to rigorously analysing and applying your learning in real-world scenarios.

Teaching sessions are dynamic, adapting weekly to include extended seminars and insights from industry guest speakers.

You’ll collaborate in our consumer lab, or actively use generative AI to refine your ideas.

Throughout your journey, we adopt a problem-based learning approach, that perfectly replicates the strategic challenges encountered in live corporate marketing environments.

This course is available to study with an integrated foundation year. If you don’t meet the stated entry requirements or you’re returning to education, it could be a great option that enables you to study this course. Select the ‘With foundation year’ study type from the options at the top of this page to apply.

As a UoG marketing graduate, you’ll possess the skills and knowledge needed to thrive immediately in various roles, such as a brand manager, marketing executive, or social media specialist. 

Dive into the fast-paced world of account management, sales, or advertising, where your strategic thinking will make a lasting commercial impact.

Our practice-orientated curriculum and exceptional industry links ensure you are fully equipped to excel, offering a distinct advantage over standard vocational pathways by combining deep academic research capabilities with robust commercial application.

Elevate your career possibilities with a degree that provides a return on your investment, opening doors to a spectrum of exciting leadership roles where you can shape the future of brand communications.

Gloucestershire Business School in the evening

The Business School

A state-of-the-art facility where business and students connect.

The Business School is a modern hub for business and law students which blends light-filled classrooms, airy lecture theatres and inviting social areas with hands-on facilities including a live trading room, a customer experience lab and a moot court room.

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Entry Requirements

104 UCAS tariff points

Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications.

A-level
BCC
BTEC
DMM
T-level
Pass

Here’s an example of how 104 UCAS tariff points might look for some common level 3 qualifications.

GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required.

Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.

We welcome students from all over the world to study our foundation, undergraduate and postgraduate courses.

View entry requirements for your country:

You must also meet our English language requirements, such as IELTS or an equivalent test.

If you need to improve your English before starting your course, we offer pre-sessional English programmes delivered online by our trusted partner, Study Group.


If you can’t find the entry requirements for your country or have any questions, please email [email protected] or call us on +44 (0) 3330 141414.

Fees and costs

Start date
Tuition fees

The above fees apply to your first year of study only, and will increase for subsequent years. View our undergraduate tuition fees for further information.

Additional costs

Your tuition fees cover most costs related to your course, but you may need to budget for some additional costs.

These can include items such as specialist equipment, materials for projects, professional memberships, field trips or placements. You may also have everyday costs as a student, like printing, books and stationery.

To help you plan ahead and make the most of your money, explore our Budgeting at uni guide for practical advice and support.

Start date
Tuition fees

The above fees apply to your first year of study only, and will increase for subsequent years. View our undergraduate tuition fees for further information.

Additional costs

Your tuition fees cover most costs related to your course, but you may need to budget for some additional costs.

These can include items such as specialist equipment, materials for projects, professional memberships, field trips or placements. You may also have everyday costs as a student, like printing, books and stationery.

To help you plan ahead and make the most of your money, explore our Budgeting at uni guide for practical advice and support.

Teaching staff

Your lecturers are a dynamic team with a wealth of applied experience. They bring both industry and academic expertise to your studies with a depth of knowledge that enables you to put theory into practice. Their expertise ranges from banking, fashion, fast-moving consumer goods (FMCGs), music and retail.

They are published authors and industry experts tackling real-world issues including identity formation, interconnected systems and market transformation.

You’ll also have the opportunity to participate in some of their research projects within your time on the course.

Connections

Chartered Institute of Marketing (CIM)

The degree is accredited by the Chartered Institute of Marketing, enabling you to complete rigorous assessments and achieve an industry-recognised specialist qualification that significantly enhances your employability profile.

Flamingo Chicks Charity

The degree works closely with the UK-wide charity Flamingo Chicks. This partnership provides you with vital expertise in event management and marketing campaigns while collaborating with industry specialists to support vulnerable communities.

Small Business Charter

Our alignment with the Small Business Charter ensures that you gain vital experience supporting local enterprises, allowing you to apply your consumer insight directly to grassroots economic growth and regional business development.

Chartered Institute of Marketing (CIM)

The degree is accredited by the Chartered Institute of Marketing, enabling you to complete rigorous assessments and achieve an industry-recognised specialist qualification that significantly enhances your employability profile.

Flamingo Chicks Charity

The degree works closely with the UK-wide charity Flamingo Chicks. This partnership provides you with vital expertise in event management and marketing campaigns while collaborating with industry specialists to support vulnerable communities.

Small Business Charter

Our alignment with the Small Business Charter ensures that you gain vital experience supporting local enterprises, allowing you to apply your consumer insight directly to grassroots economic growth and regional business development.

Next steps

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Our step-by-step guide to the application process.

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Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

Ranked 13th in the UK for graduate prospects

Our marketing courses are ranked 13th in the UK for graduate prospects by the Complete University Guide 2026.

Ranked 17th in the UK for student satisfaction

Our marketing courses are ranked 17th in the UK for student satisfaction by the Complete University Guide 2026.

Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

Ranked 13th in the UK for graduate prospects

Our marketing courses are ranked 13th in the UK for graduate prospects by the Complete University Guide 2026.

Ranked 17th in the UK for student satisfaction

Our marketing courses are ranked 17th in the UK for student satisfaction by the Complete University Guide 2026.

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