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University of Gloucestershire
Undergraduate

Marketing (Digital Innovation)

BA (Hons)

Course options

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Study type
Full Time
Course length
3 Years
Campus
Oxstalls, Gloucester
UCAS Code
N511

We immerse you in the strategy that drives digital platforms. Built on real-world applications, gain the technical understanding and analytical experience to solve problems and shape the future of global communication.

Our daily journeys are increasingly digital, and true innovation requires pioneers who understand the mechanisms behind those journeys.

This degree goes far beyond simply knowing which buttons to push – it’s about asking difficult questions, solving complex commercial problems, and pulling the strategic levers that put your brand in front of the world.

A deep understanding of professional practice and rigorous academic concepts underpins the entire programme, ensuring you develop captivating digital strategies that leverage big data and artificial intelligence to solve complex commercial problems.

Our marketing courses are ranked 13th in the UK for graduate prospects by the Complete University Guide 2026.

Outside the lecture theatre, you can join the student-led Marketing Society to consult on actual technical challenges for small and medium enterprises.

With the added advantage of CIM accreditation, you are building a highly competitive, evidence-based profile that will definitively prove your digital value and leadership potential in the global marketplace. 

 

Your first-year modules provide a deep foundational understanding of consumer behaviour, marketing principles, and social media channels.

In your second and third years, the academic focus shifts to rigorously analysing and applying your learning in practical, tech-driven scenarios through modules like Agile Methods, Digital Marketing Strategy, and AI and Marketing.

Teaching sessions are highly dynamic, adapting activities weekly to include extended seminars, events, and insights from industry guest speakers.

You could be in our consumer lab working in small research groups, analysing big data sets, or pitching your digital innovations to peers and lecturers.

Throughout your journey, we adopt a problem-based learning approach, perfectly replicating the fast-paced, complex challenges encountered in modern digital agencies and corporate tech environments. 

As a UoG digital innovation graduate, you’ll possess the strategic technical skills and empirical knowledge needed to thrive immediately in roles such as digital marketing executive, social media manager, or brand analyst.

Delve into the fast-paced landscape of communications management, where your deep understanding of digital ecosystems will make a lasting commercial impact.

Our practice-oriented curriculum and exceptional industry links ensure you are fully equipped to excel, offering a distinct advantage over standard vocational pathways by combining deep academic research capabilities with robust technological application.

Elevate your career possibilities with a degree that provides a return on your investment, opening doors to a spectrum of exciting leadership roles where you will pioneer digital transformation. 

Gloucestershire Business School in the evening

The Business School

A state-of-the-art facility where business and students connect.

The Business School is a modern hub for business and law students which blends light-filled classrooms, airy lecture theatres and inviting social areas with hands-on facilities including a live trading room, a customer experience lab and a moot court room.

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Entry Requirements

104 UCAS tariff points

Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications.

A-level
BCC
BTEC
DMM
T-level
Pass

Here’s an example of how 104 UCAS tariff points might look for some common level 3 qualifications.

GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required.

Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.

We welcome students from all over the world to study our foundation, undergraduate and postgraduate courses.

View entry requirements for your country:

You must also meet our English language requirements, such as IELTS or an equivalent test.

If you need to improve your English before starting your course, we offer pre-sessional English programmes delivered online by our trusted partner, Study Group.


If you can’t find the entry requirements for your country or have any questions, please email [email protected] or call us on +44 (0) 3330 141414.

Fees and costs

Start date
Tuition fees

The above fees apply to your first year of study only, and will increase for subsequent years. View our undergraduate tuition fees for further information.

Additional costs

Your tuition fees cover most costs related to your course, but you may need to budget for some additional costs.

These can include items such as specialist equipment, materials for projects, professional memberships, field trips or placements. You may also have everyday costs as a student, like printing, books and stationery.

To help you plan ahead and make the most of your money, explore our Budgeting at uni guide for practical advice and support.

Start date
Tuition fees

The above fees apply to your first year of study only, and will increase for subsequent years. View our undergraduate tuition fees for further information.

Additional costs

Your tuition fees cover most costs related to your course, but you may need to budget for some additional costs.

These can include items such as specialist equipment, materials for projects, professional memberships, field trips or placements. You may also have everyday costs as a student, like printing, books and stationery.

To help you plan ahead and make the most of your money, explore our Budgeting at uni guide for practical advice and support.

Teaching staff

Your lecturers are a dynamic team with a wealth of applied experience. They bring both industry and academic expertise to your studies with a depth of knowledge that enables you to put theory into practice. Their expertise ranges from banking, fashion, fast-moving consumer goods (FMCGs), music and retail.

They are published authors and industry experts tackling real-world issues including generative AI, data privacy and market transformation.

You’ll also have the opportunity to participate in some of their research projects within your time on the course.

Connections

Chartered Institute of Marketing (CIM)

The degree is accredited by the Chartered Institute of Marketing, enabling you to complete rigorous assessments and achieve an industry-recognised specialist qualification that significantly enhances your employability profile.

Live brand briefs

The degree works closely with major corporate entities to provide live, commercial briefs. Past assignments have involved collaborating on strategic digital challenges for internationally recognised brands including BT, Just Eat, and Enterprise Car Rental, giving you direct exposure to high-level corporate standards.

Amazon

Learn directly from elite corporate practitioners. Our alumni, now leaders at global companies like Amazon, return to deliver guest lectures and networking opportunities, equipping you with the precise knowledge to thrive in today’s hyper-competitive digital landscape.

Chartered Institute of Marketing (CIM)

The degree is accredited by the Chartered Institute of Marketing, enabling you to complete rigorous assessments and achieve an industry-recognised specialist qualification that significantly enhances your employability profile.

Live brand briefs

The degree works closely with major corporate entities to provide live, commercial briefs. Past assignments have involved collaborating on strategic digital challenges for internationally recognised brands including BT, Just Eat, and Enterprise Car Rental, giving you direct exposure to high-level corporate standards.

Amazon

Learn directly from elite corporate practitioners. Our alumni, now leaders at global companies like Amazon, return to deliver guest lectures and networking opportunities, equipping you with the precise knowledge to thrive in today’s hyper-competitive digital landscape.

Next steps

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Our step-by-step guide to the application process.

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Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

Ranked 13th in the UK for graduate prospects

Our marketing courses are ranked 13th in the UK for graduate prospects by the Complete University Guide 2026.

Ranked 17th in the UK for student satisfaction

Our marketing courses are ranked 17th in the UK for student satisfaction by the Complete University Guide 2026.

Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

Ranked 13th in the UK for graduate prospects

Our marketing courses are ranked 13th in the UK for graduate prospects by the Complete University Guide 2026.

Ranked 17th in the UK for student satisfaction

Our marketing courses are ranked 17th in the UK for student satisfaction by the Complete University Guide 2026.

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