Marketing (Consumer Cultures)

You want to be more than a marketer – you want to be an agent of change.

Your passion is not just about driving commercial sales, but understanding the profound ideas that inform how people relate to a rapidly evolving world.

This course investigates the core dynamics of modern consumption, exploring how technology, politics, and social movements shape our identities. You will explore the tomorrows of consumer culture, examining the critical intersection of cultural hope, technology, and longevity.

By incorporating vital modules from the social sciences, the programme ensures you are fully prepared to develop marketing strategies capable of driving genuine societal shifts. You’ll tackle issues like environmental sustainability, technology and social justice, exploring the intersection of cultural hope and longevity.

Our marketing courses are ranked 13th in the UK for graduate prospects by the Complete University Guide 2026.

Outside the lecture theatre, join the student-led Marketing Society to consult on actual challenges for real-world enterprises.

With the added advantage of CIM accreditation, you are building a highly competitive, evidence-based profile that will definitively prove your strategic value in both the commercial and third sectors.

Your first-year modules provide a deep foundational understanding of consumer behaviour, marketing principles, and social media channels.

In your second and third years, the academic focus shifts to rigorously analysing and applying your learning in practical, research-driven scenarios.

Teaching sessions are highly dynamic, adapting activities weekly to include extended seminars, ethnographic field studies, and insights from industry guest speakers.

You will frequently work in our consumer lab conducting deep netnographic immersions into digital subcultures, adopting a problem-based learning approach that perfectly replicates the complex sociological challenges encountered in modern public relations and marketing environments.

As a UoG consumer cultures graduate, you’ll possess the strategic skills and deep sociological knowledge needed to thrive immediately in roles such as consumer insight analyst, brand manager, or specialist marketing consultant.

Delve into the highly rewarding world of corporate communications, public relations, or charity fundraising, where your ability to understand complex cultural trends will drive forward-thinking social initiatives and make a lasting impact.

Our practice-oriented curriculum and exceptional industry links ensure you are fully equipped to excel, offering a distinct advantage over standard vocational pathways by combining deep academic research capabilities with robust strategic application.

Elevate your career possibilities with a degree that provides a return on your investment, opening doors to a spectrum of exciting leadership roles where you will shape compelling narratives and drive forward-thinking social initiatives.