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University of Gloucestershire
Undergraduate

Business and Marketing Management

BA (Hons)

Course options

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Study type
Full Time
Course length
3 Years
Campus
Oxstalls, Gloucester
UCAS Code
NN2N

Our degree combines real-world application with strategic management and marketing skills, covering finance, leadership, consumer psychology, and digital communication. Designed to develop versatile entrepreneurs and leaders.

This course empowers you to become a highly strategic force in any organisation, mastering the crucial interface between business management and dynamic marketing. You’ll learn how to influence senior management, drive impactful campaigns, and understand the deep financial and operational mechanisms that sustain commercial success.

Throughout the course you’ll combine academic theory with real-world professional practice, developing the skills to create competitive strategies that support business growth and performance.

Gain unbeatable insights from lecturers with proven industry success. Connect with inspiring guest speakers, including our accomplished alumni who are ready to share their experiences.

Outside of the lecture theatre, you can join the student-led Marketing Society. You’ll consult on marketing problems and opportunities for small and medium enterprises, (SMEs).

With the added advantage of CIM accreditation, you’re not just studying; you’re building a highly competitive, evidence-based profile that will set you apart from other candidates and definitively prove your multifaceted value in the in the global job marketplace.

Your first-year marketing modules provide a foundational understanding of both the marketing and the global business environment, complimented by essential finance and management principles.

In your second and third years, the academic focus shifts to analysing and applying your learning in practical, real-world scenarios.

Teaching sessions adapt weekly to include extended seminars, live management enquiry projects, and insights from industry guest speakers.

As a joint honours student, you will actively use generative AI to refine your entrepreneurial ideas and test business models, adopting a problem-based learning approach that perfectly replicates the complex strategic challenges encountered in live corporate environments.

As a UoG business and marketing management graduate, you’ll possess the skills and marketing knowledge needed to thrive immediately in versatile roles such as brand analyst, product manager, or account executive. 

Dive into the fast-paced world of corporate communications, sales, and general management, where your strategic thinking will make a lasting impact.

Our practice-orientated curriculum and exceptional industry links ensure you are fully equipped to excel, offering a distinct advantage over standard vocational pathways by combining deep academic research capabilities with robust operational application.

Strengthen your career prospects with a joint degree that offers a clear return on investment, preparing you for a wide range of exciting leadership career paths.

Gloucestershire Business School in the evening

The Business School

A state-of-the-art facility where business and students connect.

The Business School is a modern hub for business and law students which blends light-filled classrooms, airy lecture theatres and inviting social areas with hands-on facilities including a live trading room, a customer experience lab and a moot court room.

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Entry Requirements

104 UCAS tariff points

Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications.

A-level
BCC
BTEC
DMM
T-level
Pass

Here’s an example of how 104 UCAS tariff points might look for some common level 3 qualifications.

GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required.

Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.

We welcome students from all over the world to study our foundation, undergraduate and postgraduate courses.

View entry requirements for your country:

You must also meet our English language requirements, such as IELTS or an equivalent test.

If you need to improve your English before starting your course, we offer pre-sessional English programmes delivered online by our trusted partner, Study Group.


If you can’t find the entry requirements for your country or have any questions, please email [email protected] or call us on +44 (0) 3330 141414.

Fees and costs

Start date
Tuition fees

The above fees apply to your first year of study only, and will increase for subsequent years. View our undergraduate tuition fees for further information.

Additional costs

Your tuition fees cover most costs related to your course, but you may need to budget for some additional costs.

These can include items such as specialist equipment, materials for projects, professional memberships, field trips or placements. You may also have everyday costs as a student, like printing, books and stationery.

To help you plan ahead and make the most of your money, explore our Budgeting at uni guide for practical advice and support.

Start date
Tuition fees

The above fees apply to your first year of study only, and will increase for subsequent years. View our undergraduate tuition fees for further information.

Additional costs

Your tuition fees cover most costs related to your course, but you may need to budget for some additional costs.

These can include items such as specialist equipment, materials for projects, professional memberships, field trips or placements. You may also have everyday costs as a student, like printing, books and stationery.

To help you plan ahead and make the most of your money, explore our Budgeting at uni guide for practical advice and support.

Teaching staff

Your lecturers are a dynamic team with a wealth of applied experience. They bring both industry and academic expertise to your studies with a depth of knowledge that enables you to put theory into practice. Their expertise ranges from banking, fashion, fast-moving consumer goods (FMCGs), music and retail.

They are published authors and industry experts tackling real-world issues including identity formation, interconnected systems and market transformation.

You’ll also have the opportunity to participate in some of their research projects within your time on the course.

Connections

Chartered Institute of Marketing (CIM)

The degree is accredited by the Chartered Institute of Marketing, enabling you to complete rigorous assessments and achieve an industry-recognised specialist qualification that significantly enhances your joint honours employability profile.

Amazon

Learn from the best. Our alumni, now leaders at global companies like Amazon, bring their insights into the classroom. Through guest lectures and networking opportunities, they help connect theory and practice, equipping you with the skills and knowledge to thrive in today’s competitive business landscape.

Small Business Charter

Our alignment with the Small Business Charter ensures that you gain vital experience supporting local enterprises, allowing you to apply your consumer insight directly to grassroots economic growth and regional business development.

SHS Drinks

Enhance your practical learning by partnering with industry leaders like SHS Drinks, home to renowned brands such as WKD and Bottlegreen. Their ongoing engagement through live projects ensures you develop the precise operational skills needed to excel in the FMCG sector.

Flamingo Chicks Charity

We work closely with the UK-wide charity Flamingo Chicks. This partnership provides you with vital expertise in event management and marketing campaigns while collaborating with industry specialists to support vulnerable communities.

Chartered Institute of Marketing (CIM)

The degree is accredited by the Chartered Institute of Marketing, enabling you to complete rigorous assessments and achieve an industry-recognised specialist qualification that significantly enhances your joint honours employability profile.

Amazon

Learn from the best. Our alumni, now leaders at global companies like Amazon, bring their insights into the classroom. Through guest lectures and networking opportunities, they help connect theory and practice, equipping you with the skills and knowledge to thrive in today’s competitive business landscape.

Small Business Charter

Our alignment with the Small Business Charter ensures that you gain vital experience supporting local enterprises, allowing you to apply your consumer insight directly to grassroots economic growth and regional business development.

SHS Drinks

Enhance your practical learning by partnering with industry leaders like SHS Drinks, home to renowned brands such as WKD and Bottlegreen. Their ongoing engagement through live projects ensures you develop the precise operational skills needed to excel in the FMCG sector.

Flamingo Chicks Charity

We work closely with the UK-wide charity Flamingo Chicks. This partnership provides you with vital expertise in event management and marketing campaigns while collaborating with industry specialists to support vulnerable communities.

Next steps

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Our step-by-step guide to the application process.

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Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

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