Learn to motivate people in the workplace and discover how to influence customers to purchase products and services. In your first year you’ll gain solid grounding in all aspects of business and marketing including customer behaviour, understanding organisations and the global business environment. You can then specialise in business, marketing, or both with subjects such as new business enterprise and e-interactivity and social media, depending on your career aspirations. This will help you become a well-rounded professional understanding both the operations of a business and how best to promote it.
The University of Gloucestershire School of Business and Technology is situated in a brand-new, state-of-the-art centre at our Oxstalls campus in Gloucester. The £18 million development is home to our Business, Marketing, Human Resource Management, Law and Accounting and Finance courses. Find out more about this and other new developments with our virtual fly-through video and see where you could be taking the first steps towards your career in business.
Access real-world business experiences and challenges. Leading international brands and business figures will deliver inspiring lectures and give you real insight into how to succeed in global business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. Real-world application is embedded throughout your learning and you will analyse actual case studies, take part in work simulations and pitch your ideas to business experts. In your final year you will be able to take part in an exciting business or marketing challenge with an international or UK brand.
A personal tutor to help you identify exciting new opportunities. Work placement opportunities give you confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros, BMW and British Heart Foundation. You will also shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus. All of this is designed to give you the skills and the CV to pursue your chosen career. Graduates have gone on to work all across the business spectrum; from starting their own businesses to working internationally for companies such as IBM.
Focus your degree on business or marketing, or both. If you choose business, you'll learn about managing people, projects and resources, finance and HR. If you choose marketing, you'll learn how to connect brands and customers. Learn through lectures, seminars, group work, reflective practice, business simulations, problem-solving challenges and presenting. Real-world case studies offer you the opportunity to build your expertise while simulations and live pitches to business leaders give you practical experience. You will have opportunities to work with leading businesses and be able to complete a work placement as part of your degree. This will prepare you to graduate career-ready.
You'll study a variety of modules from 'Customer Behaviour and Analysis' to 'Managing Business Operations'.
Take a look at the course content for full details of all the modules you'll study on this course.
Tariff information for 2020 entry
BBC at A levels, DMM at BTEC or use a combination of your qualifications to achieve the required tariff total.
Mature Applicants: We welcome applications from mature students (aged 21 and over) and do not necessarily require the same academic qualifications as school leaving applicants.
Grade 4/C in GCSE English and Mathematics (or equivalent) are normally required.
If you don't meet your tariff points total we may still consider your application.
Please contact our admissions team if you have a question.
See the further details of fees and potential extra costs when studying a course at the University of Gloucestershire.
|UCAS codes available for this subject|
|BA (Hons) - 3 years full-time||NN2N|
|BA (Hons) - 4 years placement||NND5|
- Project manager
- Management consultant
- Operational researcher
- Marketing manager
- Sales manager
- Global organisation manager
"The vast number of placements was simply outstanding." Andrew Shelton, Graduate
12 months, full-time (minimum 35 hours per week)
Placements can be carried out in the UK or overseas; popular overseas placement destinations include the USA, China and Europe. You may even wish to source your own placement in other countries.
If carrying out a placement abroad, there may be a visa requirement.
On your placement year you will pay a reduced tuition fee and are still eligible to apply for a maintenance loan. Financial support is also available from the Student Finance Team by contacting firstname.lastname@example.org.
You will have access to guidance from the Placements Team throughout your placement search, and for the duration of your placement year. You can contact the Placements Team on email@example.com.
Access expert mentors, work experience and networking opportunities through our Growth Hub. The Growth Hub brings together leading business services in Gloucestershire.
“One of the great things about teaching international business is that it brings me into contact with students from all over the world. I love foreign cultures and languages, so this really is my ideal job. One of the highlights of my career has actually been living in Guangzhou in southern China for a year and teaching at the Guangdong University of Foreign Studies. I also worked with senior academics from six countries to advise the Moldovan government on the modernisation of their Higher Education sector.”
In addition to your professional experience you’ll have a personal tutor to help you identify extra-curricular opportunities to gain wider life skills. For example, placements, voluntary work, clubs, societies, sports and lots more. So not only do you graduate with a business and marketing management degree, exemptions from the CIM Diploma, you’ll have practical national experience plus a wider exposure to life overall. We call this Your Future Plan. It’s why our graduates are in demand. It’s what makes studying at University of Gloucestershire special.
Our School of Business and Technology is a thriving and dynamic place to study. Providing undergraduate, postgraduate and research degrees from our beautiful Park Campus in Cheltenham our goal is to produce graduates who are ready and prepared for their careers. It’s a philosophy that sets us apart and drives excellence in everything we do. Thanks to this, the professional credentials of our academic staff and the impactive work of our researchers, our reputation is growing quickly and we are emerging as a leading School of Business and Technology for students looking for a more well-rounded education rooted in vocational insight and experience.