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University of Gloucestershire
Undergraduate

Business and Marketing Management

BA (Hons)

Course options

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Study type
Full Time
Course length
3 Years
Campus
Oxstalls, Gloucester
UCAS Code
NN2N

Why choose UoG?

Work on real-world projects that combine creativity with analytical thinking, guided by industry experts. This course prepares you for a career in entrepreneurship, or within industry.

Top reasons to study this course

This course empowers you to become a strategic force, bridging the gap between boardroom vision and consumer passion. Master the art of influencing senior management and drive impactful marketing campaigns that make a difference.

Jump into the action by solving real problems and making a tangible impact. Tackle live briefs, collaborate with actual businesses, and develop the strategic agility needed to conquer complex challenges. Dive deep into the inner workings of organisations and uncover the motivations that drive consumer behaviour.

Gain unbeatable insights from lecturers with proven industry success. Connect with inspiring guest speakers, including our accomplished alumni who are ready to share their experiences.

Step outside the classroom and join the student-led Marketing Society. Engage in consulting on marketing challenges and opportunities for small and medium enterprises (SMEs). 

With CIM accreditation enhancing your CV, you’re not just learning; you’re building a competitive edge that will set you apart in the job market after graduating.

Your first-year marketing modules provide a deeper understanding of the marketing and business functions. In your second and third years, the aim is to analyse and apply your learning further.

Teaching sessions will vary, with teams adapting activities every week. Sometimes, you may attend a traditional lecture, an event, or an extended seminar.

You might hear from a guest speaker and then work with your peers to develop a strategy or tactic.

Alternatively, you could be in our consumer lab, working in a small group or using generative AI to refine your ideas or pitch them to peers and lecturers.

Throughout your journey, we adopt a problem-based learning approach, where you may not always have perfect information – a scenario similar to those encountered in real-world marketing challenges. 

As a UoG business and marketing management graduate, you’ll possess the skills and knowledge needed to thrive in various roles, such as brand analyst, product manager, or account executive. 

Dive into the world of account management, sales, and corporate, where your strategic thinking, creativity and understanding of business operations will make a lasting impact.

Aspire to lead as a marketing manager, corporate communications, or public relations executive, shaping brand narratives and fostering connections.

Embrace the digital era as a digital marketing executive, harnessing the power of technology to drive innovative campaigns.

Our practice-oriented curriculum and strong industry links ensure you’re well-equipped to excel in the dynamic landscape of marketing. Elevate your career possibilities with a degree that opens doors to a wide range of exciting roles where you can shape the future of marketing.

Gloucestershire Business School in the evening

The Business School

A state-of-the-art facility where business and students connect.

The Business School is a modern hub for business and law students which blends light-filled classrooms, airy lecture theatres and inviting social areas with hands-on facilities including a live trading room, a customer experience lab and a moot court room.

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Entry Requirements

104 UCAS tariff points

Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications.

A-level
BCC
BTEC
DMM
T-level
Pass

Here’s an example of how 104 UCAS tariff points might look for some common level 3 qualifications.

GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required.

Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.

We welcome students from all over the world to study our foundation, undergraduate and postgraduate courses.

View entry requirements for your country:

You must also meet our English language requirements, such as IELTS or an equivalent test.

If you need to improve your English before starting your course, we offer pre-sessional English programmes delivered online by our trusted partner, Study Group.


If you can’t find the entry requirements for your country or have any questions, please email [email protected] or call us on +44 (0) 3330 141414.

Fees and costs

Start date
Tuition fees

The above fees apply to your first year of study only, and will increase for subsequent years. View our undergraduate tuition fees for further information.

Additional costs

Your tuition fees cover most costs related to your course, but you may need to budget for some additional costs.

These can include items such as specialist equipment, materials for projects, professional memberships, field trips or placements. You may also have everyday costs as a student, like printing, books and stationery.

To help you plan ahead and make the most of your money, explore our Budgeting at uni guide for practical advice and support.

Start date
Tuition fees

The above fees apply to your first year of study only, and will increase for subsequent years. View our undergraduate tuition fees for further information.

Additional costs

Your tuition fees cover most costs related to your course, but you may need to budget for some additional costs.

These can include items such as specialist equipment, materials for projects, professional memberships, field trips or placements. You may also have everyday costs as a student, like printing, books and stationery.

To help you plan ahead and make the most of your money, explore our Budgeting at uni guide for practical advice and support.

Teaching staff

Your lecturers are a dynamic team with a wealth of applied experience. They bring both industry and academic expertise to your studies with a depth of knowledge that enables you to put theory into practice. Their expertise ranges from banking, fashion, fast-moving consumer goods (FMCGs), music and retail.

This prepares you for a successful career and sets you apart from your competition when you graduate.

You’ll also have the opportunity to participate in some of their research projects within your time on the course.

Connections

Chartered Institute of Marketing (CIM)

The degree is accredited by the Chartered Institute of Marketing, enabling you to complete assessments and achieve this industry-recognised specialist qualification.

Amazon

Learn from the best. Our alumni, now leaders at global companies like Amazon, bring their insights into the classroom. Through guest lectures and networking opportunities, they help connect theory and practice, equipping you with the skills and knowledge to thrive in today’s competitive job market.

SHS Drinks

Enhance your learning experience by partnering with industry leaders like SHS Drinks, home to renowned brands such as WKD, Bottlegreen, and Shloer. Their ongoing engagement through projects ensures that you gain practical insights and develop the skills needed to excel in the dynamic FMCG sector.

Flamingo Chicks Charity

The degree works closely with the UK-wide charity Flamingo Chicks. This experience provides you with expertise in event management, marketing campaigns, and collaboration with industry specialists while supporting children and adults through funding for dance classes.

Clearspring

Join our exciting collaboration with Clearspring, a pioneer in authentic Japanese specialities and organic fine foods. Work alongside professionals to relaunch marketing campaigns, gaining hands-on experience while contributing to sustainable agriculture and promoting a plant-based diet.

Chartered Institute of Marketing (CIM)

The degree is accredited by the Chartered Institute of Marketing, enabling you to complete assessments and achieve this industry-recognised specialist qualification.

Amazon

Learn from the best. Our alumni, now leaders at global companies like Amazon, bring their insights into the classroom. Through guest lectures and networking opportunities, they help connect theory and practice, equipping you with the skills and knowledge to thrive in today’s competitive job market.

SHS Drinks

Enhance your learning experience by partnering with industry leaders like SHS Drinks, home to renowned brands such as WKD, Bottlegreen, and Shloer. Their ongoing engagement through projects ensures that you gain practical insights and develop the skills needed to excel in the dynamic FMCG sector.

Flamingo Chicks Charity

The degree works closely with the UK-wide charity Flamingo Chicks. This experience provides you with expertise in event management, marketing campaigns, and collaboration with industry specialists while supporting children and adults through funding for dance classes.

Clearspring

Join our exciting collaboration with Clearspring, a pioneer in authentic Japanese specialities and organic fine foods. Work alongside professionals to relaunch marketing campaigns, gaining hands-on experience while contributing to sustainable agriculture and promoting a plant-based diet.

Next steps

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Our step-by-step guide to the application process.

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Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

Ranked 12th in the UK for career prospects

Our marketing & public relations courses are ranked 12th in the UK for career prospects by the Guardian University Guide 2023.

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